With the world and technology advancing fast, how do you know when to redesign your website?
Your website is the first point of contact between you and your customers in the digital world. It is also the most powerful marketing tool that helps you drive traffic and improve the credibility of your business. In fact, 75% of the website’s credibility depends on its overall aesthetics.
If your website fails to deliver a good experience, you will likely lose 88% of the visitors. With nearly 2 billion websites available, having a website that keeps your visitors engaged and satisfied is the real deal.
For this reason, you should revamp your website from time to time to ensure its effectiveness and brand positioning in the most potent way possible.
As the leading Melbourne web design company, a common question we hear from our clients is, "when should I go for a website redesign? So, in this blog, we have shared six tell-tale signs that it's time to overhaul your website fully.
Several situations indicate that it is time to consider a website redesign. Go through the checklist and see if your website is experiencing any of these issues.
Did you know 52.6% of website traffic comes from mobile devices? This means most of your target customers are accessing brands and their websites on their smartphones instead of computers or tabs.
Further, according to Google's Mobileggedon update 2015, non-responsive websites are prone to the Google penalty and tend to lose their search rankings.
These are the major reasons why designing a mobile-friendly website is important.
So, if your website doesn't fit and function correctly on mobile, it's time you should consider redesigning it. At Melbourne web design company, we recommend our clients step beyond having a "mobile-friendly" site and opting for a 'mobile-first' site that appeals to both users and search engines.
Do you get bored of seeing that same old hairstyle? How often do you change your hairstyle or even dress? Just like you restyle your visual appearance to look trendy and attractive, your website needs restyling too.
Well, revamping your website like your personal style every then and while is quite impossible. You should consider a complete website overhaul every three to five years. Why?
If your website looks like a 90s newspaper with text-heavy content, a PDF menu and comic images, it’s definitely going to turn people off.
As a user yourself, would you like to visit a website that doesn't amaze you visually? Or would you even shop at a brand whose e-store looks outdated? The answer is quite easy.
More than the looks, a visually outdated website gives people the impression that you simply don’t care about the evolving market trends. As a result, they find it difficult to see you as a leader and trust you for your offerings.
Often website revamp is linked to its front-end, i.e., how it looks. However, it also covers how the website performs in the real world.
You may have a visually attractive website with an organised layout and informational content. But is it still getting you the desired results? Certainly not!
And one of the potential reasons for this is your site may not be SEO-optimized. A website that stands up to the standards of SEO is more likely to rank on the #1 search results page. This means your website will have a higher chance of getting more traffic, which further can get you more conversions and increased sales.
Have you incorporated keywords into your website content? Are your web pages linked well internally? Have you mended all the broken links? What about the meta description and meta tags? Are the images optimised?
If the answer to all these questions is ‘NO’, it’s time to revamp your website.
Unfortunately, web security is the least priority for organisations when contemplating the right time for a website redesign. Arguably, this is one of the most crucial aspects to keep in mind.
Your website holds valuable and confidential information about your customers and clients. Hence, you should take all the necessary measures to ensure their safety and make your site as secure as possible.
Websites that have been built years ago are usually at higher security risks. This is because they lack the latest security patches and coding standards.
So, if your website is constantly experiencing virus attacks or data loss, consider an overhaul. And if you're lucky enough to be able to protect your website from potential threats, we still recommend upgrading it for the latest security trends.
Your website should be immersive and engaging for your audience. Metrics like bounce ratio and conversion rates help you determine if your site delivers the intended experience.
For example, if you operate an e-commerce website where your goal is to get your consumers to make a purchase, and you don't see the expected results, your site isn't converting.
If every time you audit your website and see high bounce rates, it's a sign that you need a website redesign.
Also, low site visits and conversions indicate that your site isn’t engaging your visitors effectively and encouraging them to take the desired actions.
Have you been planning to grow your business and target new a new market? Incorporate a website redesign into your expansion plans!
People across different nationalities, demographics, and cultures have different preferences for colours, sound, text tone, visuals, search patterns, how they interact with the interface, and even how they search keywords.
When you think of business expansion or targeting a new market, you should consider: What do they like? What do they care about? What inspires them?
Also, reflect on how you can expand or target a new market while standing out from your competitors. For a quick and clear decision, simply ask yourself, "Do I like my website better than my competitors' sites?"
The answer to this might be all you need to decide when to redesign your website.
A website redesign is a significant undertaking comprising thoughtful planning, preparation, and teamwork. Hence, you should make an informed decision before you for it.
Here are the three big questions that summarise our today’s blog to help you make a decision:
Further, assessing your site’s pain points can guide your decision: What’s missing? How are the issues negatively affecting the results? What can be improved?
Evaluating all these points will get you closer to meeting your marketing goals. And if you are still about when to redesign your website, experts at Melbourne web design company are here to help.
Contact us today!