What is a Pillar Page?
A pillar page is a landing page that acts as a hub for the rest of your website. It's usually your most important page and should be targeted at a specific keyword.
Pillar pages are vital in developing an effective SEO strategy because they help you rank well on search engines by providing relevant information to users who are searching for your product or service.
The purpose of a pillar page is to attract visitors over time through search engine optimisation (SEO) and then convert those visitors into buyers through content marketing.
How does Pillar Page help with SEO rankings?
The pillar page is one of the most important on-page SEO factors that can boost your rankings. It is a page that incorporates all the elements that search engines look for and also provides relevant and quality content.
A pillar page is important for your website because it tells Google what your site is about. If you have a targeted keyword in your title tag, meta description, H1 tag and body content, the pillar page will ensure that the keyword you are targeting will appear throughout your site.
The pillar page suggests to Google that your site is relevant to the topic you are trying to rank for in search engine results pages (SERPs). This means a lot for people who want to rank their sites higher in SERPs. A well-written pillar page helps improve your rankings.
By taking a holistic approach to search engine optimisation, experts are able to advise you on all aspects of your website or blog.
This includes:
Keyword research
We will create a list of relevant keywords for your industry and the products or services that you offer.
Content creation
We can write engaging content for your blog, including blog posts and case studies.
Link building
We can build links from other websites to yours, which will improve your search engine rankings.
What kinds of pages make good pillar pages?
Every page on your site should be well-optimised for its main keywords. But when you're thinking about creating pillar pages, it's important to think beyond that. What kind of content will really help your users? How can you create a page that is not only optimised for search engines but also serves your users and helps them accomplish their goals?
What are the types of pages that are worth creating as pillar pages? Basically, these pages fall into one or more of the following categories:
Core pages. These are the basic pages of your site. They're the ones you need in order to serve your users, and they don't necessarily have a lot of opportunities to have secondary benefits.
Service pages. These are the kinds of pages that just about any website will have — services you offer such as shipping or returns information and so forth.
Support-type pages. These include FAQ pages and frequently asked questions (FAQ) and frequently answered questions (FAQ). Not every website needs a FAQ page, but if yours does, it's a great opportunity to help people get quick answers to common questions, which makes them more likely to keep coming back for more information.
What are topic clusters?
Topic clusters are a way of grouping topics together based on their themes. You can use topic clusters to create a hierarchy of information, making it easier for people to find what they're looking for. They're used on the Pillar Page home page to highlight the best content on your site, and they're also available for authors to use to organise their content.
When you create a category on Pillar Page, you can optionally choose to add it to one or more topic clusters. This can be helpful if you have several related categories that could be grouped.
Also, each subtopic in the cluster will have its own URL and display on the page with an anchor link back to the parent topic, so people can see all of the relevant content grouped together in one place.
How are search engines better at providing exactly what searchers want through topic clusters on a Pillar page?
Google's latest search engine algorithm updates have contributed to a rise in what we call "topic clustering," where search engines provide what searchers want through topic clusters on pillar pages.
Google's new algorithm will help users find the best answers more easily while minimising the need to search multiple places for information. The update uses a variety of signals to determine the most relevant content from across the web, including how long visitors spend on a page, how many other pages link to it and whether or not it's been shared on social networks.
Topic clusters are a great way to rank pages in SERPs.
Topic clusters help solve the problem of duplicate content, which can negatively affect your search rankings. Duplicate content is when someone publishes the same content on multiple URLs.
For example, if you have two different web pages that both have the title "How to Get Rid of Stomach Fat" and both contain an identical list of tips, then this is considered duplicate content.
Duplicate content can hurt your rankings because it tells search engines that there are two or more pages with similar information. This means that when someone searches for "how to get rid of stomach fat", then Google might show both pages in the search results instead of just one of them.
This isn't always a bad thing; it depends on how good those two pages are at answering that query. If you have better information than someone else does about getting rid of stomach fat, you shouldn't worry about competing with them for results on Google Search Results Pages (SERPs).
Where do pillar pages fit into a topic-based SEO strategy?
One of the pillars of SEO is having a good base of content to help you rank for your keywords. The problem with topic-based SEO is that you need more than just blog posts and pages to get real traction. You need to be ranking for long-tail keywords, and in doing that, you need to have a lot of content covering the same subject matter targeted at different long-tail keywords.
Pillar pages are basically "evergreen" content or "durable" single-topic pages created to stand alone as a resource in their own right. Like "supporting pillars", they support everything else around them and work in harmony with related pieces of content on your site. A pillar page can be considered a mini-site within your website, providing loads of value and helping you rank for lots of long-tail keywords.
Conclusion
Pillar pages are designed to send traffic to a variety of other content types and should be placed in strategic positions in your page hierarchy. For example, a blog post that ends up encouraging readers to purchase your products should be placed in a prime position within your blog so that it's easy for readers to find it.
Trying to optimise more than three-pillar pages will only increase your chances of spreading yourself too thin. Instead, focus on the three most important pillar pages on your site, and then consider how best to optimise them.
How can Digiwhiz help you with your Pillar Page
Digiwhiz is a digital marketing agency in Melbourne that helps you create your pillar pages. We can help you with everything from landing page design to social media and content marketing.
If you're looking for a new website design or a fresh new look for your existing site, we can help with that too.
We have worked with many businesses in many different industries and are able to offer tailored solutions based on what works best for each individual client.
Get in touch with our experts today to know more about our services!
