Local SEO is a form of SEO that targets your business to be found by customers in your local area. This is done by increasing the number of citations that your business has on sites like Google and Bing, which will increase the chances of them finding you when they search for local businesses nearby.
It can also be done on social media platforms like Facebook, Twitter and Instagram.
Local SEO is different from traditional SEO because it focuses on a specific geographical location rather than an entire country or region. For example, if you are a business located in Melbourne and want to rank for keywords such as “Melbourne lawyer” or “Melbourne plumber” then you would need to target those keywords in your content marketing efforts as well as any local citations (such as business listings) across the web.
What are the different aspects of Local SEO?
There are a few different aspects of Local SEO that are important to understand:
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On-page optimisation:
This is the most basic form of local SEO, and it involves optimising your website for searches that include location-specific keywords. This includes keyword research, content creation, title tags, meta descriptions and more. The price for this type of local SEO varies depending on the size of your business and how much time you have to spend optimising your site.
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Off-page optimisation:
Off-page optimisation is more complicated than on-page because it involves building backlinks from other sites in your industry or related industries. This helps increase your local rankings by telling Google that people are linking to your business because they think it's worth linking to — not just because they want to make money off of you or sell something else.
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SEO content creation:
Creating organic content that ranks well on Google is an expensive and rewarding process. You'll need to create quality content that addresses the needs of potential customers as well as providing value for visitors who visit your website from Google's local search results pages (SERPs). If you don't have enough time or resources in-house, it might make sense to outsource this task to a local SEO agency that specialises in this area.
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Google My Business (GMB):
This is a free tool from Google that helps you create a business listing for your business on their Search Console. Once you have created this listing, it will help Google find your business information more easily and display it in their search results. Also, when someone searches for businesses near them, they will see your listing in the local pack or map results. You can also claim your Google+ page if you have one and add it to your GMB account so that people can easily find you on social media as well.
If you have multiple locations, it's important that all of them are listed on Google Maps with accurate information about each location. If you only have one location but want more visibility, consider adding another location on Google Maps as well as having customers add reviews for this second location so that it appears on searches as well.
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Local citations
Local citations are sources like Google My Business, Yelp and Manta that list your business online. These citations can influence your rankings in search engines like Google and Bing.
How will local SEO help your business?
Here are some of the benefits of local SEO:
- It improves your website's rankings on Google Maps and other local search engines. This means that more people will see your business when they're in the neighbourhood, which means more foot traffic.
- You'll get more leads and sales leads from local customers looking for your services or products on their smartphones or tablets at home or in stores.
- You can find out exactly what keywords people are using to find you in their search bar, so you can create more content about those topics.
- Your website will look better on mobile devices because it will be optimised for mobile search engines like Google (which owns Google Maps), Yahoo!, Bing, etc...
How much do agencies charge for Local SEO optimisation?
The cost of Local SEO depends on the size of your company and the type of business you are in. For example, if you're a small business that has only one location, then you won't need to hire professional copywriters or designers to create the content for your website. But if you have multiple locations and many businesses under one umbrella (like a franchise), then it may be worth hiring a professional SEO agency to handle all of your local SEO needs.
The costs involved with Local SEO vary from company to company, but the average cost is $2,000 - $3,000 per month depending on the size of your company and how much work needs to be done.
How do agencies determine local SEO optimisation charges in Melbourne?
There are a number of factors that can affect the cost of local SEO optimisation for Melbourne businesses.
The first thing to consider is whether you're looking for local SEO support or an ongoing management service. If you're only after a few months' worth of work, then you'll generally pay less than if you want an ongoing solution.
The second factor is your business's size and its location. Smaller businesses in suburbs with low traffic will typically be charged less than larger firms in highly trafficked areas.
Thirdly, there's the level of competition in your area. If there's lots of other local businesses doing well in Google Maps listings, it'll cost more to ensure yours stand out from the crowd.
Finally, there's the complexity of your website and its backlinks profile. Sites with lots of duplicate content are harder to optimise quickly, so they tend to cost more money than simpler sites with fewer pages and fewer links pointing back at them.
Digiwhiz Boosts Your Rankings With Our Expertise In Local Optimisation
Digiwhiz is a digital agency that specialises in local SEO optimisation, website marketing and digital branding. We are experts at helping small businesses to grow their customer base, increase sales and generate more leads using search engine optimisation (SEO). We have been helping and assisting businesses grow through our digital marketing services, which include SEO, PPC, Social Media Marketing and Web Designing.
SEO has become an integral part of any business strategy as it helps you get more traffic on your website, which means more customers for your business. Digiwhiz will help you rank higher in search engines like Google for your targeted keywords so that people looking for your service or product can find you easily.
Thus, if you're looking for the best local SEO company in Melbourne, then look no further than Digiwhiz. We are an award-winning digital agency that helps businesses dominate the local search results. Our team of experts will work with you to create an online marketing strategy that gets you more customers through search engines like Google, Yahoo! and Bing.
Conclusion
Local SEO is about a lot more than just ranking on the first page of Google for a local term. While many contractors think that optimising their website for search engines is about getting to the top of the first page, it is not. It is about creating a presence in your local community and building relationships with your clients through social media and traditional marketing channels. These platforms are more effective at showing your true value to potential customers than ranking on the first page of Google. It is important as a contractor to understand this.
