Having a website that is search engine friendly is one of the most important things that you can do to ensure that your business will prosper. As a business owner, it is important to understand how search engines work and why they are so important.
Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in search results for targeted keywords by increasing its relevance and importance as perceived by search engines. It includes both the technical and non-technical aspects of website development. One of the biggest benefits of having an SEO friendly website is that it can help your business to be found online through Google searches.
Here are some reasons why you should make sure that your website is search engine friendly:
You can get a lot more traffic to your website if it is optimised for search engines. This means that more people will be able to find your site when they search for it. This will also help you increase the amount of sales made from your store.
The most obvious benefit of having an SEO friendly website is that it helps to increase your customer loyalty. If your website is easy to use and navigate, then this will make it much easier for you to keep your customers happy and satisfied with the services that you offer.
This will also help to improve your brand image as well as the overall reputation of your business. This means that when people search for businesses like yours online, they will see your site in the top results when they search for certain keywords related to what you do.
Search engine optimisation (SEO) can help your website increase in traffic, and conversion rate optimisation (CRO) can help you turn that increased traffic into meaningful results. For example, SEO may help you rank higher in the search engines for the keyword "Local SEO service" a good CRO tactic would be to use SEO to drive traffic to a sales page where you can then use CRO tactics to increase your sales percentages and reduce your exit rate or bounce rates.
A well optimised website will rank higher in search engines, which means it will be easier for users to find your website and you'll get more organic leads.
By working with an experienced web designer, you'll save on time and money because they know how to optimise your website for search engines.
When potential customers can find your business easily through search engines, they'll see that you're a legitimate company that cares about providing them with what they need. This will build trust between you and your customer base which can lead to increased sales.
SEO is a win-win strategy for both the customer and the business owner. The customer benefits from finding what they want quickly, and the business owner benefits from increased traffic and sales.
Let’s understand some of the best SEO practices for your website.
Writing a blog or article with your keyword in it will help search engines find your content, but it doesn't mean you'll rank for that keyword. It's important to make sure the keyword appears naturally in your content so you don't look like someone who's trying too hard to rank for one keyword. The best way to ensure this is by using Google Search Console, which tells you if your content is optimised.
Keyword research involves finding out which keywords people are searching for on Google and other search engines, then using those keywords in content so that when people search for them they find your website instead of others'. You can use tools like Google AdWords Keyword Planner or Ahrefs Keywords Explorer to learn more about what people are searching for so you can optimise your website accordingly.
It will help search engines crawl your site efficiently. It provides a list of all web pages on the site that are available for indexing by search engines.
Link building is about building relationships with other sites in order to get links back to your own site. The more authoritative the sites linking back to you are, the better it will be for your rankings in Google's search results pages (SERPs).
This refers to all of the on-page factors that affect how a website ranks in Google's search results. These include title tags, meta descriptions, and page content. It also includes technical elements such as site speed and website architecture (URL structure).
SEO is all about making sure your website can be found by search engines and users alike. One of the ways to do this is by creating short, descriptive URLs for each page on your site. This helps get the message across quickly and makes it easier for people to navigate around your site.
Google has confirmed that it will weigh websites more heavily if they are mobile-friendly, so you need to ensure your site is optimised for mobile devices. This includes making sure that your content can be accessed by mobile browsers and that it’s easy for visitors to navigate through on their phones.
Digiwhiz is a local SEO agency in Melbourne that designs and builds websites and apps for small businesses and entrepreneurs, start-ups and tech companies.
Our team has been building websites since the past 8 years, so we have plenty of experience in the field. We have a fair understanding of what works and what doesn't when it comes to SEO.
Few of the reasons to hire Digiwhiz for your website's SEO:
For any queries, contact our experts today!
Despite the rise of mobile devices and apps, Google searches through the browser are still by far the most popular way people use to find what they're looking for. That's why it's incredibly important to be as SEO-friendly as possible. By employing some of these best practices and strategies, you can ensure that your site is one of the top hits on the first page of Google results.