Benefits of Custom Web Development

June 21, 2023

Benefits of Custom Web Development

Web Development

With over 200,121,724 active websites on the internet today, how do you ensure your exclusivity? In today’s digital world, having a website is the key to the survival of every business. However, just creating a website isn’t enough. Your website should be as unique as your business and its offerings.

That is why custom web development is gaining widespread popularity among businesses. While the look and design may be the top web development benefits, unique functionalities, including high loading speed, scalability, etc., make your business successful.

Hence, custom web development today is necessary for businesses to cover all their needs and make them stand out from their competitors.

Custom Web Development - An Overview

As an experienced web development company in Melbourne, we consider custom web development as an approach to creating an attractive, functional and user-friendly website that fits your business needs. Put simply, it’s a customised solution for your brand, services and products.

For instance, if you own a bakery business, you can simply use a beautiful pre-built website template. You can use it to display your menu, imagery, and some information about your business. However, if you want to stand out from your competitors, you can create a custom website developed with added functionalities. This way, you can add unique features such as pre-orders, cake delivery, online payment, etc.

How is a custom-built website different from a pre-built template?

There’s nothing wrong with using pre-built templates for developing your business website.  In fact, these are faster, easy-to-use, and money-saving website development solutions.

However, there are limited in their offerings. You may pick a template that some of your competitors might also be using already. It kills the “exclusivity” of your website, which consequently affect your brand uniqueness.

Moreover, you will be stuck with limited customising options. This means you will only be able to do something within the predefined design and functionality provided to you.

On the flip side, if you go for custom web development, you will have a plethora of options to build your website full of functionalities. Not just this, there are many other benefits of custom web development, as discussed in the next section.

Benefits of Custom Web Development
Here’s how incorporating custom web development can help your business:
  • Build an “exclusive” business website

Have you noticed websites that look and feel alike? That’s because the same website templates were used with slight changes in their images and text.

Using custom web development requires building a site from scratch. It allows you to create something that your visitors haven’t seen before.

Further, custom development allows more opportunities for original business branding. This is crucial to growing your company as reputable and credible in your industry. Also, custom web development allows you to create a website according to your audience’s preferences and interests.

For instance, we have incorporated colour visualisation tools into one of our client’s websites. The tool lets homeowners choose the right colour for their roofs.

  • It’s a long-term investment

It’s true that building a custom website is costlier than using a pre-built theme. But let us tell you, every penny you spend to build your unique website is worth it. In fact, it’s a long-term investment.

It’s because of the unlimited opportunities you get to add unique functionalities to your site. For instance, you can easily upgrade your website as soon as your business grows.

Moreover, custom websites can easily adjust to fit the specific needs and goals of your business. Since they are designed specifically for each client, these custom solutions offer a greater return on investment (ROI).

  • Be creative

Your website should be able to draw visitors to it naturally. To achieve this, you need to be highly creative. Using a pre-built theme restricts your ability to be creative, as you can just play with what it offers you.

On the contrary, with custom web development, you can be as creative as you can. It allows you to combine various tools to bring out the best. From layout to functionality and imagery, there’s a lot of room for your creativity.

  • Complete control over your website

The digital world is ever-evolving, with numerous changes happening every minute. What appeared “extraordinary” a few years back may not necessarily appeal to the audience today. Further, you may need to instantly remove a functionality according to your users’ experience.

With custom development, you get complete control over how you want your website to function. Whether it’s removing any feature or adding new functionality, a text or an image, you can do it anytime, right from its backend.

  • Improved security

Website security has become more important than ever. Google has been encouraging website owners to add SSL certificates to their websites and secure them.

Our professionals make it a point to add an SSL certificate when we custom-build any website. This ensures our clients’ sites have strong security from scratch.

Further, with custom development, the source code is kept private. This means no matter which programming languages the web developers use, it will not be made available to the public. As a result, the risk of security issues on the website is reduced.

  • Seamless maintenance for complex websites

Yes, that’s true!

Let’s say you used a Umbraco template to create your business website and customised it with a few plugins and extensions. What next? Soon you will experience your website running slow.

This would not have been the same with custom web development. Custom solutions let you remove unrequired bloatware while enabling functionality.

Further, with evolving API microservices landscape, you no more have to create a specific feature yourself. Instead, you can combine a widely known existing solution easily with your website without slowing it down or affecting its performance.

  • Boosts your SEO efforts

Having a poorly performing website isn’t going to get you on the top Google rankings. For instance, if your website has a slow loading speed, Google won’t consider it “good” for search rankings.

When you get your website custom-built, professionals like us will ensure that it performs well and fulfils all the criteria to be on top of the search results. Whether it’s website speed, image and content optimisation, or user-friendly design, professionals at Digiwhiz ensure the best performing website.

How do you know if custom web development is your way to go?

Custom web development isn’t for every business! To determine if you need to go for custom development, here are a few considerations:

  • Be clear about your business goals

What is it that you want to achieve through a business website? Is it branding or just an online presence? Do you want to increase your clientele or profits? Be crystal clear about your goals before you invest your hard-earned business money in creating a custom website.

  • Identify your target audience

Once you’ve determined your business goals, think about your ideal audience. Determine what is it that your audience expects from you. Based on your findings, make a wise decision whether to go for custom web development or simply use a pre-built theme.

  • Determine your budget

Your budget is the most critical factor in determining the price of your website. Also, remember to consider ongoing expenses such as maintenance, hosting, domain names, and other recurring costs associated with keeping your website running.

Why hire Digiwhiz for custom web development services?

Professional website developers at Digiwhiz ensure to deliver a website with outstanding design, high performance, and a tailor-made user experience with custom functionalities.

We have a highly proficient team to ensure they provide excellent service that satisfies you. And if you have a terrible experience dealing with previous developers, we ensure to offer a seamless and fruitful solution.

To discuss your requirement with our experts or get a free quote, contact us today!

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