The question has been asked a million times: "Why should you have an SEO-optimised website in 2022?"
The answer is simple. Because it's the best way to get your business in front of potential customers.
Here are some startling statistics:
- Over half of all search engine users never scroll past the first page of Google results.
- You could be missing out on 90% of your potential customers if your site isn't optimised for SEO (search engine optimisation).
- There are over 2 billion searches on Google every day – that's more than 6 million per minute!
Benefits of Search Engine Optimisation
There are numerous benefits of SEO, but here are the top 10 SEO benefits in 2022:
- Attract more visitors to your site.
The more people who visit your website, the more opportunities you have to build customer relationships, sell products and services, or get people to sign up for updates or newsletters. When people search online, they often use keywords or phrases that describe their problems or questions. If those keywords include words from your website's content, the search engine will display your site in its results because it considers it relevant for that query. This can result in more traffic for your site.
- SEO will be more personalised.
The trend towards personalisation has already started. Google’s algorithm already provides recommendations for search results based on your previous activity on the site, and other search engines are following suit. With the rise of voice-activated devices like Amazon’s Echo and Google Home, users will be able to ask questions in a natural way that is easier to understand than using keywords. This will help them get answers to their queries faster, increasing the popularity of these devices and making it easier for marketers to reach their target audience using a single platform.
- Better User Experience
The main goal of search engine optimisation is to help users find what they're looking for more easily. This means that when you create content for your site, you should always consider how it will be read by someone who is not familiar with your industry or product.
People who use search engines are usually looking for answers to specific questions or information about a particular topic. They want the answer quickly and don't want to waste their time reading through extraneous material just to get what they need in order to make an informed decision. By creating clear content that focuses on one topic (and sticking with it), you can help people find what they're looking for with ease, which means more conversions and sales!
- Creates trustworthy User Experience
A study from Google shows that 90% of consumers are more likely to purchase a product from a site that has been optimised for SEO. Why? Because they trust it.
A search engine optimised website is one that has been built to rank well in the search engines so that when people search for a brand or product, they can find them. It's not easy to rank on the first page of Google, but it is possible with the right SEO strategies and an understanding of what Google wants to see on your site.
- Organic Search is a Cost-Effective Marketing
SEO is cost-effective because it helps companies improve their online presence without spending too much money on advertising or other marketing strategies. Instead of paying for an advertisement, which can be very expensive, companies can simply work with an SEO consultant who will help them optimise their website and make it easier for search engines such as Google to find them. This helps them save money while increasing their visibility online at the same time.
- Promotes Better Cost Management
SEO is a long-term investment that can increase your website’s traffic and sales over time. It is an investment that can pay off if done right, but it also requires patience and discipline to keep up with the ever-changing landscape of search engines and algorithms.
- Encourages locals to visit the store physically
SEO is a great way for local businesses to market their products and services, but it has another benefit that most people don't realise: It encourages local users to visit the physical store after the search.
Local SEO works because people are more likely to buy from a business that's physically close by. A study by BrightLocal found that 86% of consumers prefer shopping at local businesses over national chains. And according to a LocalVox report, 92% of customers are more likely to return to a favourite store if they get good customer service.
- Better Brand Reputation
When people visit your website after searching for information about a specific product or service, they will have a better impression of your brand if they find relevant content on your site rather than just reading an ad or article that has nothing to do with what they were looking for initially. This also helps build trust between customers and the brand.
- It’s trackable
SEO is a marketing strategy that can be tracked. You can see how much traffic your website gets from organic results compared to paid advertising. This allows you to see which methods are working for you and which ones aren’t. You don’t have this kind of visibility with other forms of marketing, like print ads or radio spots.
- It gives you long-term results
SEO isn’t a one-and-done type of thing. It requires consistent work and effort over the course of years. But if you do it right, it can help you continue to grow your business over time. You won’t need to constantly start over again by finding new customers every month or year because your old ones will keep coming back. In fact, some companies report that they still get traffic from customers they worked with 10 or 15 years ago.
Conclusion
In summary, we can say that the 2022 version of SEO will most likely be:
- High-quality content
- A better mobile experience
- Artificial intelligence when it comes to self-serve management.
If you're not sure how to handle your SEO on your own, there are many different companies that offer advanced SEO services in Melbourne. As long as you know what you're looking for and have defined goals, working with an SEO company should be beneficial to your site's success!
Are you looking for an experienced local SEO company that will thrive to help your business succeed in the challenging world of online marketing?
Digiwhiz is a local, dedicated and committed SEO company that specialises in on-page, local SEO and supportive digital marketing services for businesses. Whether you’re a business owner or an aspiring leader who’s interested in working with a market leader in Melbourne's digital marketing industry, reach out to us at (+61) 0415 107 094
