How does SEO increase traffic to your website?

June 24, 2022

How does SEO increase traffic to your website?

Digital Marketing

SEO is a crucial part of any digital marketing strategy, and organic clicks are the lifeblood of any website.

It's a long-term strategy. There are no shortcuts to ranking in the top positions of Google, and that's why it’s important to understand the different types of SEO techniques. As Google's algorithm has become more advanced, it has become harder for SEOs to game the system and get results fast.

If your website isn't ranking, it's time to re-evaluate your SEO online marketing techniques and make sure it's up-to-date with the latest changes in search algorithms.

As search engines evolve, so must you.

Here are some tips on how does SEO increases traffic to your website:

  • Content Optimisation

People are also eager to implement the more technical elements of SEO, like keyword research and website audit.

However, content optimisation is the most critical aspect of an effective SEO campaign. This is often overlooked because it's not as exciting as targeting new keywords or writing blog posts. Plus, it's not a "set it and forget it" type of thing — it requires constant attention and ongoing updates.

Content optimisation includes optimisation of on-page meta tags like:

  1. Relevant word/character count
  2. Inclusion of primary and secondary keywords with relevant keyword density
  3. Relevant meta titles and description tags
  4. Ensuring great readability
  • Target long-tail keywords

Long-tail keywords are the low-hanging fruit of the SEO world. They're easier to rank for than more competitive terms, convert better, and don't take a ton of extra work.

So what's a longtail keyword?

To put it simply, long-tail keywords are longer search phrases (3+ words) that are specific to whatever you're selling or promoting.

Let's say you have an online store that sells hammocks. A bad target keyword would be "hammocks" as tons of sites sell hammocks. You'd have a hard time ranking for that term.

A good target keyword would be "cotton rope hammock" or "hammock with hanging hardware". These terms are specific enough that even though they have less search volume than "hammocks", they convert better and are easier to rank for. Even if you get only ten times less traffic, those visitors will be far more likely to buy your products.

  • Optimise for ‘People Also Ask’

In 2022, the SERP is much more than ‘10 blue links’ that once occupied Google’s first page. Smart SEOs will have to tweak their strategies and techniques if they want to take advantage of this new feature—People Also Ask (PAA). 

People Also Ask (PAA) is a feature that shows up on the search results page. It shows the questions you may want to ask. Like below

  • Focus on the top of the funnel content

At the top of the funnel, your goal is to connect with and educate new leads, not sell them something. So, your strategy should be to create great content that meets their informational needs.

This is critical for B2B and eCommerce brands. Often, buyers are not ready to buy when they first start searching for products or services. They're looking for more information about the types of products available and how they might benefit from them.

That's why it's important to have a good mix of top-of-the-funnel keywords that are generic and broad and bottom-of-the-funnel keywords specific to your brand or product.

  • Focus on the website's UX experience

Websites are often judged by first impressions, so make sure the design looks good and the website loads quickly. Your website should be easy to navigate between pages, so make sure everything is clear. If your website is hard to navigate or takes too long to load, consumers will simply leave your site.

The main point of a website is to give people information about your business and let them know how to contact you, so keep it simple. The key is to keep it relevant and interesting.

Thus, the trick to a great UX experience is to make sure your website is easy to navigate, has engaging content and looks great.

  • Optimise Image Search Results

Google has moved away from the keyword-based image search algorithm to a more visual one. It has been doing this for a number of years and now uses computer vision to understand what is in an image based on its content, not just the alt text and file name as was previously used. This means that you need to be aware of the quality of your images.

SEO for images is still relatively unknown. However, ensuring that your site's images are optimised will help ensure that they are displayed when someone searches for them. 

  • Try winning at featured snippets

Trying to win a featured snippet on Google can be a great way to get your content in front of millions of people.

Featured snippets are short answers to a user's question that appear at the top of SERPs and provide relevant information from web pages. They come in a variety of forms, including paragraph text, numbered lists or bullet points, and even tables! 

To win more featured snippets, we've compiled this list of eight tips for improving your chances:

  1. Identify keywords with high potential for featured snippets.
  2. Structure your content strategically so it can be excerpted easily by the search engines.
  3. Use lists and tables where appropriate to help Google identify the salient points of your content and display them in a snippet. 
  4. Optimise lengthy content for featured snippets by breaking it into bite-sized sections and using headings to organise it.
  5. Be specific in your answers, and don't make Google work hard to figure out what you're saying.
  6. Write in an easy-to-read style that is clear and concise and uses bullet points or numbered lists.
  7. Include your targeted keyword phrase in the question or subhead.

Digiwhiz- one of Melbourne’s best local SEO agencies

Digiwhiz specialises in developing the online presence of small to medium-sized businesses.

We are passionate about helping your business grow by using the latest and most effective digital marketing strategies. We offer expert search engine optimisation (SEO) services with experience in the industry spanning over 8 years.

Our specialty is assisting local businesses to reach their target audience online and increase their visibility, sales, and revenue. We have worked with many industries ranging from e-commerce to professional services and can provide tailored services designed specifically for your business.

Are you looking for an SEO company in Melbourne that can represent your brand online? 

For more details, call us now on (+61) 0415 107 094

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