An SEO agency works with you to increase your business's online presence to ensure you are attracting the relevant traffic that is more likely to convert into a paying customer.
To understand how SEO works, you need to understand how Google works. Google finds and catalogues online content in a huge database. It analyses the content quality, using a number of signals to work out which web pages are relevant to which searches. Then when people type in a phrase, Google shows them the most relevant results. Using SEO helps you improve how Google sees your content, so it shows up for the right searches.
Before we get into what to look for when hiring an SEO agency, let's understand why it's important for your business and some vital statistics to support it.
Is SEO important for every business?
Yes, it is.
Even if your product or service has a dedicated audience you're already serving, new people could be waiting to discover what you offer. The internet is a great equaliser, and if your website isn't optimised, you're losing out on opportunities to expand.
Here are the reasons why is SEO important for every business?
- Increase Your Visibility
- Increase in Website Traffic Over Time
- Know your customers
- Increase in RoI
Statistics that highlight the current trend in SEO and how it can affect your business.
It is clear that consumers are seeking out information about a product or service before purchasing it, and many of these people begin their search on a search engine.
So what does this mean for your business? It's important to make sure your website is optimised for the most commonly used search engines to ensure that you're visible when potential customers are seeking out the products and services you offer.
On an approximate basis:
- 40% of revenue comes from organic traffic.
- 51% of web traffic comes from organic search results.
- 57 % of B2B marketers say SEO has the biggest impact on lead generation.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
How to choose an SEO agency?
If your website is not yielding the desired ROI, it might be time for hiring an SEO agency. But, before you commit to an SEO agency, there are a few things you need to know.
Do they possess SEO knowledge?
For your business to rank highly on the search engines, it is important to understand Google's process. There are many different industries, and each of them has its own approach when it comes to SEO. Choose an SEO agency that knows how to do SEO in your industry. The more they know about what is going on in your industry, the easier it will be for them to help you out.
They should be up to date with the latest trends in search engine optimisation (SEO) and have some knowledge of local listings.
Do they have relevant expertise?
A good SEO agency will have a dedicated and experienced team that understands
- how search engines work
- what people search for
- what keywords perform well
- how content impacts SEO
- other relevant details.
They should have experience with different niches like food, clothing, technology and other sectors. This will allow them to create better content for your business and target a wider audience as well.
Will they focus on the right audience?
With all the different SEO strategies available, not all agencies will focus on your ideal target audience. This can waste time and money for your business. SEO companies that focus on optimising for local search results and who have experience in your industry will better get you the results you need.
What do they do when there's a problem?
Every website has issues that need to be fixed at one point or another. The way an SEO company reacts to these problems can mean the difference between success and failure. A proactive company will be able to quickly identify areas of opportunity and work to fix them before they become a bigger issue.
What can you learn from reading past client reviews?
Look for testimonials that reflect the agency's expertise and specialism. To get a clear idea of what the agency can offer you, look for testimonials that are similar to your business in terms of size, industry and goals. This will help you to understand which agencies have experience in your sector and know how to deal with businesses like yours.
Also, it would help if you look for testimonials that reflect their communication style. Finding an SEO agency that is easy to work with is just as important as finding one that has the right expertise. Pick an agency that communicates clearly and effectively, so you can collaborate on your SEO strategy together.
What’s the cost factor?
A cost-effective SEO agency is one that offers a complete package of services and solutions at an affordable price. The prices may be different depending on the location, but it should offer top-notch services without putting a heavy burden on your pocket.
The cost factor depends on many factors. These include the size of your project, its complexity, the nature of your campaign and several other factors. It is important to discuss various aspects with the service provider before finalising a deal.
What are the expected services from an SEO agency?
When you hire an SEO agency, you expect them to show up and solve all your problems. We believe that's unreasonable. Here's an overview of what SEO services agencies will offer.
On-page SEO
- Website Competitor Analysis
- Conversion Rate Optimisation (CRO)
- SEO Technical Audit
- Content Gap Analysis
- Advanced On-page SEO Optimisation
- On-page Content Optimisation
Off-page SEO
- Optimisation of Google My Business
- Local Business Listings and Optimisation
- Backlink Audit
- Natural Link Acquisition
Summing Up
Finding the right company to tackle your SEO needs can be a challenge, but fortunately, you can take a number of steps to ensure you find the best fit for your business. After compiling our list of the top six things you need to know before hiring an SEO agency, hopefully, you will have a better understanding and feel more prepared about what is involved in hiring an SEO partner. As we mentioned above, using an expert partner who knows how to handle this marketing strategy is quite beneficial – especially if you are not yet familiar with everything that is involved.
From content creation to keywords research, to link building, to competitive analysis, DigiWhiz has everything you need.
We are a team of professionals dedicated to increasing your organic search engine rankings. We know that website traffic is a crucial component of any business, which is why we create SEO strategies on a site-by-site basis. Our SEO strategy will not only help you get better rankings and more traffic from search engines, but our primary focus remains on your bottom line. Our strategic approach to SEO concentrates on Conversion Rate Optimisation (CRO). This means that we put maximum effort into increasing the number of leads and sales coming in through your website.
Past clients have said we're easy to work with and our high-quality services. Our 5 star Google rating speaks volumes about our commitment to customer experience. We also feature testimonials from our customers.
While we have been recognised as one of the best local SEO agencies in Melbourne, you should know we're just an email or call away.
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