Mobile is a game-changer for your business. More than half of all online activity now happens on a mobile device, with the average user spending 3.2 hours on their smartphones every day.
And that's just the beginning — everything from eCommerce to social media is optimised for mobile devices. You could miss valuable traffic and potential customers if your website isn't mobile-friendly.
But what exactly does "mobile-friendly" mean? And how can you tell if your site is as mobile-ready as it should be? Let's get into detail to understand what it means to be mobile-friendly, why it's important for your business and how to make sure yours passes the test.
What is a mobile-friendly website?
A mobile-friendly website can be viewed on a smartphone or tablet. The term “mobile” refers to the small screen size of these devices, which makes it challenging to view web pages on them.
Mobile-friendly websites use special technologies, like responsive design or adaptive layout to deliver a customised experience for each device. This means you don’t have to create a separate mobile site, just one website will work across all devices.
What is important to having a mobile-friendly website?
Mobile-friendly websites are the key to success for any business, and the sooner you get your website up to date, the better. Mobile users outnumber desktop users by a massive amount, with an increase in mobile use by over 50% each year. If you don't have a mobile-friendly website, you're leaving money on the table.
The importance of a mobile-friendly website includes:
- It's not just about making sure your website looks good on mobile devices, it's about making sure that it works well too. A site that loads quickly and easily on all devices will give your customers the best possible experience. If they can't access what they need on their phone or tablet, they will go elsewhere - this means lost business for you.
- To ensure your site works well across all devices, use responsive design techniques that adjust according to screen size and orientation. Apart from looking great on smartphones and tablets, websites should also work well across different browsers so people using older versions of Internet Explorer or Safari won't be left out either.
What are the benefits of having a mobile-friendly website?
A mobile-friendly website has many benefits, including:
- Mobile users are growing:
The number of people using smartphones worldwide increased from 3 billion in 2016 to 4 billion in 2017 (and will continue increasing). This means that the number of people who access the web on their phones every day is now equal to those who access it on desktop computers. In fact, according to a study from Statista, more than half of all internet users live in countries where more than 50% of all online activities happen on mobile devices.
- Mobile-friendly websites are easier to use:
When visitors arrive at your homepage through search engines or social media links, they're likely not looking for anything specific; they just want to find something relevant to them right now. If your website isn't set up for mobile use, you'll lose these potential customers immediately because they won't be able to use it properly.
- Enhanced customer experience:
Mobile-friendly websites provide an enhanced customer experience for mobile users who want to access your site on the go or in-store using their smartphones or tablets. This means quicker checkouts, easier navigation, and a better experience for customers looking for information about your products or services.
- Improved SEO rankings:
Google has been actively promoting mobile-friendly sites since 2010 when it first introduced its "Mobile Update". This update made it possible for Google to identify websites that were not optimised for mobile devices and penalise them by lowering their search results in SERPs (Search Engine Results Pages). By creating a user-friendly interface that works well on all devices (including desktop computers),
- Improved Conversion Rates:
Mobile users are less likely to make purchases on their phones compared to those who use desktop computers. However, making your site compatible with mobile devices can make it easier for customers to complete transactions and lead them towards conversion by answering basic questions quickly.
- Increased Web Traffic:
A mobile-friendly website is fast and easy to use on any device, so more people will want to visit your site. The more people who visit your site, the more opportunities you'll have to sell products or services and generate leads.
- Builds Credibility:
Your customers are more likely to trust you as a business if they can easily find what they’re looking for on your website. If someone cannot easily navigate through your site, then they may question whether or not you know what you’re doing or if you care about them as a customer at all. If they have trouble finding what they need on your site, then they may assume that you don’t care about their experience with your brand.
Why choose Digiwhiz over other SEO companies in Dandenong?
Digiwhiz is a web design and digital marketing agency in Melbourne that helps businesses optimise their online presence. Our team of specialists has over 8 years of experience creating mobile-friendly websites, eCommerce stores, and custom solutions that can help you reach your target audience.
We are convinced that there is no single solution to solve all your needs. Therefore we offer a range of services from website development to SEO and paid advertising campaigns.
What are the benefits of hiring Digiwhiz to optimise your website to a responsive one?
The main benefits of hiring Digiwhiz to optimise your website to a responsive one are as follows:
- You don’t have to go through the pain of redesigning your website for mobile. We do that for you, so you can focus on improving other aspects of your business.
- We take care of everything, from finding out the source code of your website and making it responsive to testing different browsers and devices.
- We use advanced tools and techniques to make sure that your website loads within 2 seconds on all devices. It is important that users get a good experience with your site no matter what device they are using.
If you have an existing website or want to curate a new website for your business, Digiwhiz is here to help you with your mobile-friendly web design and development needs.
To know more about our services, get in touch with us at (+61) 0415 107 094
