You may be creating first-rate blogs and driving thousands of visitors to your website every month. But getting mere traffic won’t alone help your business in the long run. It’s actually the conversions that you should ultimately aim for through your blogs. If you aren’t making any money through your blogs, it’s time to make some changes.
Converting your site’s visitors to paying customers is what will help your business thrive in the real world. And if you are neglecting blog page optimisation for conversion, you are missing out on a huge opportunity to maximise your profits.
Creating a smart strategy to optimise your blog page can significantly increase your conversion rate. But why is it so necessary?
Blogging has become a crucial part of marketing strategy for almost every business. It boosts brand visibility and awareness, drives more traffic to your website and improves its ranking in search results. Further, sharing high-quality content and interacting with your audience through comments or social media demonstrates expertise and builds trust.
Consistently posting consumer-centric content is indeed the first step towards site optimising for conversion. And optimising your blog page is the second step that will encourage visitor engagement through:
All these are forms of conversion that you can achieve through blog optimisation. These can get you one step closer to making a purchase which counts as a conversion.
Even statistics show the benefits of blogging. Blogging gets you 97% more inbound links and 55% more site visitors (traffic). When you get more leads, you have more opportunities to convert them into sales.
An easy-to-navigate and visually pleasing blog page reflects your dedication to serving your visitors’ needs. It creates a positive and lasting impact on them. While this strengthens your relationship with visitors, they are likelier to sit back and make a purchase.
With a blog optimisation strategy, you can gain up to three times more leads than with paid marketing. To convert clicks into cash, here are some of the best blog optimisation tips from the marketing experts at Digiwhiz.
A single-page blog is not an optimised set-up for conversion. Instead, set up a two-column layout for your blog to leverage features that get you closer to making a sale.
Bifurcate your blog into two columns: general content in the first column and CTAs and top posts in the second. This allows readers to engage with your content longer as they have other site destinations to explore. The longer they stay on your blog page, the more chances for conversions.
A two-column layout enhances the overall visual appeal, readability, and understanding of content. It also gives you the ability to share more content.
A blog page that lacks uniformity can turn off its readers instantly. Formatting your content in the same layout is a good way to hold your readers’ interest.
Using the same layout in your content gives a sense of familiarity to your readers. It makes them feel comfortable when they are on your website, as they know what to expect next. Consider adding key elements like authors and dates, appealing imagery, links to top posts, and encouragement to share.
This uniformity and familiarity will build trust between you and your readers, making you their first purchase choice.
The best way to increase conversion on your blog page is to include relevant call-to-actions (CTAs). Add an effective CTA to your blog page to remind your readers that engaging with your business could be significant.
According to a survey by Leighton Interactive, the average click-through rate (CTR) across every industry is 4.23% (better than Google ads). Further, the highest CTR for button CTA is nearly 70%. Another study shows that adding CTA buttons to article templates can increase revenue by 83% monthly.
Make your CTAs seem helpful to your readers. It should feel like a natural request to engage with your services. Some of the ways to optimise your CTAs are:
Consistency is key to ensuring a long-term relationship with your potential customers. Consistently posting blogs on a set schedule shows that your content is reliable and stable. This makes potential customers more likely to pay for your services.
Posting new blogs twice a week on fixed days, say Monday and Friday, is a good way to stay consistent.
To determine the best time for content publishing, check your site’s analytics to analyse the user journey on your website. Also, consider market analysis to see when and how often other bloggers post.
If you don’t find time to create two posts weekly, consider revisiting outdated blogs and repurpose them to maintain publishing consistency.
Adding your blog page to a prominent position, like the main menu, demonstrates the value you add to your community. It allows new visitors to spend more time engaging with your content and capitalise on your expertise.
They see your website as a reliable source of information and can return when they need your services or products. This again increases your opportunities for conversions.
By featuring recent posts on your homepage, you bring your expertise to the forefront. It renders a message that you are well-informed and experienced about your subject. Moreover, it shows your dedication to sharing relevant information with your loyal readers.
Featuring recent posts on your home page also makes navigation easy for your readers. It saves their valuable time and effort while building trust on your website. They will view your website as a way to gain valuable insight and will likely visit regularly.
This is another practice to simplify site navigation. Assigning categories for blog content guides your visitors to the information they seek, which leads to a satisfying user experience. They will trust your brand and prioritise your services when ready to purchase.
Simply separate your blogs into 4-6 relevant categories that interest your target audience. Focus category names on keywords related to your business. Categorising blogs helps readers find information quickly, saving their time and energy.
A gentle nudge to your readers can encourage them to take some action. One simple way to do this is by making social share on your blog page readily available for them. This will encourage readers to share relevant articles on their personal social channels.
Social sharing will boost brand awareness leading to more traffic. This will ultimately engage new visitors and increase your likelihood of conversion. Further, the more they share your content online, the more credible your brand becomes. And new visitors are at a greater chance to convert when they find your business trustworthy and competent.
Optimising your blog page for conversion can grow your profits today. From keeping consistency in publishing to updating CTAs and maintaining a structured layout, these blog page optimisation strategies will improve conversion rates. Plus, it will also increase the visitor experience, improve brand reputation, generate more site traffic and get better search rankings.
If you want tailored blog optimisation strategies for your business, contact Digital Marketing Agency in Melbourne at Digiwhiz. We can help create a well-thought strategy to turn your target audience clicks into quantifiable ROI.