Being in the industry for more than a decade, a common challenge most of our clients face is how to increase user engagement on websites. A majority of businesses are able to get a lot of page views and clicks. What’s difficult for them is converting those clicks into sales.
As a leading web design agency Melbourne, we often suggest our clients focus on boosting website engagement. We believe it’s not just about getting users to visit your website or read through your content. It is much deeper than that.
So, before we share actionable tips to increase user engagement on website, let us first understand what actually user engagement is.
It is about website visitors appreciating what they see and spending time exploring it, understanding it and taking action. Your website may be attracting a huge amount of traffic. But it won’t mean much if you are unable to engage audiences and get them to perform the desired action.
User engagement is the first step in the conversion process. Further, when user engagement is high, it tends to increase the loyalty of your audience. You will experience higher conversions and more returning customers when your website works.
Using a good website engagement metrics tool like Google Analytics, you can determine how your users engage with your website. These metrics tell you the source of your visitors on your site, where they are most drawn to your site, how often they arrive, and the length of their stay. Website engagement metrics can help you easily understand a user’s journey on your site. You can use this hard data to turn website visitors into leads and leads into conversions.
There are different ways in which visitors can engage with your website, including:
When someone visits your website and starts exploring different pages after reading the homepage, that's called user engagement. It means they are actively discovering more about your business and what you offer. The more they learn, the more likely they are to make a purchase. That's why increasing user engagement on your website is important to succeed.
People who enjoy your blog can click the Facebook button to share your posts with their friends. When they do this, it's considered user engagement.
See how HubSpot offers many choices for people who want to share the brand's content online. These buttons will make it easier for users to interact with the website and the brand's social media accounts.
This type of user engagement, also known as active participation, involves your audience actively participating in different activities on your website. They may complete quizzes, answer polls, take surveys, interact with chatbots, and engage with other interactive content.
These elements make the experience more enjoyable for your visitors. Additionally, they also give them a reason to share and talk about your website and come back for more.
Having a page with pictures and videos for people to look at can make them happy. But even if it's just the pictures on your main page, make sure they look good. Blurry or low-quality images are not good enough.
Engaging users is a key first step of the conversion journey. Engaging your audience before convincing them to subscribe or purchase is important. So, what can you do to increase user engagement on your website? Here are some proven ways by which you can engage the maximum audience on your website while making huge profits.
As a renowned web design company in Melbourne, we have leveraged these actionable tips and delivered mind-blowing results for our clients.
Would you return to a website that takes pages to load? Definitely not! Till now, you may relate website loading speed to good user experience. But page loading speed also impacts user engagement on our site and conversion rates.
According to Portent’s study, a site that loads in one second has an average conversion rate of 39%. Therefore, websites that load within one second can expect to get 390 fresh email subscribers per 1,000 visits. However, this figure decreases to 180 new subscribers for websites that take six seconds to load.
So, the takeaway here is to make your website load faster if you wish to keep your visitors on-site and engage with your various web elements.
Source - Portent
We recommend taking a page speed test using free tools like Google PageSpeed Insight, GTMetrix, or Pingdom to check if your site loads within two seconds. If not, take steps to improve the load speed by:
At Digiwhiz, our professionals can easily detect if your website loads slowly and can take the necessary measures to speed it up.
Can you retain your customers if they can’t easily find the information they are seeking on your site? Many websites pose challenges in terms of navigation, leading to high bounce rates and poor user engagement.
As the best practice, offer your visitors a simple navigation menu and leverage page and blog post categories. This will help you make information organised and constantly accessible.
Also, interlink pages as much as you can as it helps visitors trigger and simultaneously ease their curiosity. Make sure the words used for links explain what they are about and match the pages they lead to. It's important that the links actually go to the right places, so try them out before sharing them.
Remember, your website audience should be able to find information on your site at the most within two or three clicks. We also recommend adding a search box so visitors can instantly find what they need.
Having too many elements on your website can confuse your audience. It’s advisable to keep a simpler design. Make sure your menu is in the spotlight (centre-staged) and simple for everyone to understand.
Incorporate ample white space to create a visually pleasing experience. Always utilise readable fonts and appropriate text sizes.
Look at our Digiwhiz’s menu - a neatly organised menu that feels easy on the eyes and easily navigable.
Source - Digiwhiz Menu
Want to make your website design convert more? Check out the web design tips from Digiwhiz experts.
Honestly, it’s all about the words and how you use them. The style in which you write can influence the level of engagement your website users have with your content. It shapes their response as what appeals to one audience may not resonate as effectively with another.
Generally, two primary writing styles are prevalent online: a friendly, relaxed, conversational tone and a formal, professional tone.
Most websites tend to choose the former approach. These may range from quirky and entertaining informational sites like Buzzfeed to well-known internet marketing platforms. However, a formal tone might be more suitable for business websites with more serious content.
When you choose a brand voice, it allows you to engage more users. Plus, it makes you stand out from your competitors, fostering trust within your audience.
Integrating a chatbox to your homepage allows visitors to engage with you for assistance whenever they face any issues. Chatboxes need not be intrusive. However, they should be easily accessible when required.
To enhance the user experience, add a photo and name to your chatbox representative. That way, visitors would feel they are talking to a human representative, not to a robot. However, ensure to notify your visitors when no one is available to respond to their live chat enquiries.
For the best outcomes, regularly review the script of your live chat. That way, you can determine how your team can improve when talking to future visitors on your website.
Pay attention to what your customers are saying. Ask them where you're making mistakes and use that information to improve your marketing strategies. When you provide a great experience for your customers and potential customers, they will be more interested and involved. And when they are more engaged, you'll have better chances of making sales.
Social media is an effective way to boost user engagement. With the rising number of social media users, it’s clear that people rely highly on such platforms to seek what they want. As such, create and choose social posts that encourage people to interact with you. Ask questions, use polls, and share content that makes people curious.
Social media algorithms prefer this kind of engagement. You can use swipe-up features and links to bring people from your posts to a shop page. When you want to drive visitors to a website, try to keep the number of clicks low. It's essential to make the customer experience easy and straightforward.
Giveaways are a great way to make everything you do better. They help bring more people to your page, get more subscribers, increase sales, and make your website more exciting for users.
When you create giveaways, make sure users get something in return for doing certain things. For example, you can give rewards for referring others, sharing content, liking posts on social media, or writing reviews about your products.
Try to use dynamic content as much as you can to make the website experience special for each visitor. Connect with them individually as much as possible. To make it easier for visitors to do something while they look at your website, include forms where they can share their information and encourage them to take action.
Using content and messages that matter to your audience and ensuring they have a good experience on your website will make people more interested and likely to buy from you. However, they'll leave if it's hard for them to find what they're looking for. Know how your sales process and timing affect how people behave online. Spark their curiosity and guide them through the process.
Now that you know how to create an effective strategy to increase user engagement on your website, it’s time for action. Start with analysing your website and get data related to various website engagement metrics. Based on this hard data, see what all the above-mentioned tips you can leverage to increase user engagement.
And if you get stuck anywhere, come right away to professionals at Digiwhiz. We will perform a thorough website engagement analysis to see how your visitors behave when they are on your site. Thereafter, we will create a customised website engagement strategy that will deliver the best outcomes for your business.
For more details or to share your requirements with us, contact us today!