A month into the New Year has passed, and the effects of anticipated digital marketing trends can already be seen. Brands are paying attention to trends like Tik Tok, GenZ and Artificial Intelligence. That’s not it. The year 2023 has a lot for businesses and marketing strategists to achieve their goals this year with a bang.Here are the top digital marketing trends for 2023.
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Collecting Zero-Party Data Through Various Practices
Although big data has become more critical to businesses, the way they gather data has changed due to privacy laws worldwide. A hot digital marketing trend in 2023 will likely require businesses to be more proactive in gathering data through various practices, like form building. This can help collect customer information to influence your next service or product launch.Forms are a short and sweet way to keep users engaged and have a better success rate in collecting their data.Another way is to use real-time messaging platforms, allowing you to reach customers for data collection quickly and directly. With these real-time messaging platforms maturing more, digital marketers can make more from them. These can become a data hub storing everything that marketers will need to understand more about their customers.
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Artificial Intelligence
No doubt, artificial intelligence (AI) powers digital marketing. Integrating AI into almost every digital marketing channel has been one of the quiet marketing trends over the last few years.Whether it is determining the social media posts you engage with, the ads displayed to you, or the search results you see, it’s all about the algorithms today.AI has made online marketing smarter by allowing you to connect your consumers to the right products and messages.In 2023, you should examine how AI is changing the basics of the digital marketing channels you use. Know how the algorithms are impacting your results and accordingly optimise your content strategy for maximum results.
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Short-Form Video Content
One of the most dominating social media content types in 2022 was TikTok videos. Because of their popularity, many other social platforms copied their style. The last few years have seen a rise in Instagram reels and Youtube shorts. This is a great indication that our attention span is getting shorter. While there are millions of captivating YouTube videos, the short-form video format is a completely different piece of content. Viewers can scroll them as a time-filler at any time. However, marketers should keep certain things in mind while leveraging short-form video content in 2023. Use the first few seconds of the video to grab the viewers’ attention and try to make them remember your brand in their memory.
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Customer Experience
Improved customer experience will be an important digital marketing trend in 2023. Creating a better user experience matters the most, which is why algorithms and AI in digital marketing are optimised. For example, last year, search engine optimisation updates focused on offering users the most helpful content. Hence marketers, this year, should beat the algorithms and attract their customers by focusing more on their experiences.How can you achieve this? Make your digital marketing future-proof by focusing on the customer and optimising their experience.
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Simple, Clear Messages
With users’ attention span constantly dropping and short-form content taking over, businesses have a bigger challenge than before. They must now communicate efficiently to earn attention on mobile devices.Businesses should spend more time creating shorter, simpler messages. Challenge yourself to curate short video formats and shorten your messages keeping your marketing and brand priorities in mind.
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The Metaverse
One of the most talked-about latest trends in digital marketing, the metaverse describes various immersive virtual experiences taking place online. Big brands like Nike, Starbucks, and countless others have shared their metaverse experiences. Although there is a buzz about the metaverse, only a few businesses have practical use cases.In 2023, businesses should start experimenting with the metaverse. They should constantly look for opportunities to immerse their company to participate and keep a close eye on their competitors.
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Audio-First Marketing
Nearly 90% of users consider sound vital to any platform’s experience. With this, users are eight times more likely to recall content recorded with distinctive sounds. By incorporating audio-first into your digital marketing strategy, you can drive loads of online ads, which include product highlights, how-to’s, behind-the-scenes snapshots, and product teasers. Further, a large 81% of podcast listeners take action after hearing audio ads on popular shows. This includes liking the brand on socials, following up on what they heard, or discussing what they’ve heard with others. Podcast hosts recording the ad themselves make the content feel genuine to listeners.Audio-first content is significant in promoting authenticity in advertising. Hearing their favourite influencer's comforting tone and voice makes your audience more likely to believe in it and trust you as a brand.So, instead of using word-for-word scripts for radio advertisements, give your brand partners opportunities to play.
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Leverage Linkedin for B2B Marketing
With more than a decade of popularity, it has recently posted record growth and engagement. LinkedIn is anticipated to account for 25% of B2B advertising in the next two years.As such, there is a growing opportunity for businesses to use the platform for their growth. Using LinkedIn, businesses can jump in to win disproportionately early.
In 2023, focus on building LinkedIn into your marketing plans strategically. Grow your audience, optimise your content and look for new features and opportunities to accelerate your business success.
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Influencer Marketing
Influencers are trending. With the advertising landscape becoming increasingly cluttered, businesses should look for new ways to reach their target audiences. They can increasingly find opportunities to use organic-seeming content via influencers and break through the noise.Influencer marketing will continue to rise as influencers build larger audiences, which are ideal for marketers. Look for opportunities to integrate influencers into your digital marketing plan for 2023. See how your competitors and other businesses are harnessing influencers to grow results.
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Instant Gratification
Customers in a digital world hold most of the power. That is why instant gratification is on the rise. When shopping online, customers want to get what they want, that too, instantly. Having to wait or delays can make them go elsewhere.As a marketer, think proactively instead of reacting when customers approach with a query. For instance, have a knowledge base your customers can access to answer questions that might help them buy.
The TakeAway
Knowing and successfully implementing these latest digital marketing trends for 2023 will help you take your business to new heights.
If you want to make significant improvements to your brand, get in touch with Melbourne's Digital Marketing Agency. Our experts will use the right strategies based on the latest trends to help you achieve your marketing goals. For more details, talk to us at (+61) 0415 107 094.
