Local SEO is a form of search engine optimisation that helps increase the visibility of your business in local search results. It’s important to note that local SEO is different from traditional SEO, which focuses on national or international rankings. Local SEO is about getting your business to rank highly in search results for keywords related to your geographical location.
For example, if you run a restaurant in Melbourne, you would want to make sure that your website ranks highly for keywords like “restaurants in Melbourne” or “best sushi restaurants in Melbourne.” This would help prospective customers find your restaurant and make a reservation.
Local SEO can be broken down into two parts: on-page optimisation and off-page optimisation. On-page optimisation is what happens on your own website (or blog), while off-page refers to actions taken outside of your site.
Now that we know what local SEO is, let’s get into understanding it a bit more in detail.
Traditional SEO is all about optimising your website for the search engines. This includes optimising the on-page elements of your site such as title tags, meta descriptions, headings and content formatting.
It also encompasses off-page elements like link building and social media marketing.
In contrast, Local SEO is about optimising your business's location listing information in Google Maps for local search results. Thus, you optimise the listing for your business on Google directly rather than doing it on the website.
Local SEO is an offshoot of traditional SEO because it uses many of the same techniques, but it has a different focus. The ultimate goal with both types of SEO is to increase visibility for your business and drive traffic to your site.
Here are a few points of difference:
The importance of local SEO cannot be overstated, especially when considering the factors that make a business successful.
The benefits of local SEO are numerous, including:
Google's Local Pack is a section of search results that appears in Google Maps and Google Search. It shows local businesses, such as restaurants and hotels, that have paid to show up in the pack.
The Local Pack appears on the right-hand side of the search results page for many searches.
Google says it shows up when there are at least three listings for a given search term, but you may see it on searches where there are only one or two.
Google shows your listing in the Local Pack if you have claimed your Google My Business listing and verified your address. The listings are ordered by relevance and proximity to a user's search query.
If you own or operate a business with a physical location, then you're eligible to be included in local search results. This includes restaurants, bars, coffee shops, dentists, hair salons, real estate agents and more.
When it comes to local SEO, a significant share of your efforts will be spent on optimising your website, applying for citations and optimising your Google My Business listing. But there are other ways to improve your site's visibility in local search engines.
Below are some tips on how to build a local SEO strategy:
If you’re a business that specializes in a specific service or product, then you can expect to rank quickly if you target the right keywords. In fact, there are some businesses that only need to rank for one keyword in order to see results. For example, let’s say that you sell furniture on your website. If someone searches for “furniture store near me,” then you have a good chance of ranking at the top of Google’s search engine results page (SERP) for this particular query.
However, selling all types of goods and services may be more difficult for you to rank for local keywords. You will need to create separate pages for each type of service or product that you offer and optimize each page with local keywords throughout the content.
The first step in creating a local SEO strategy is to conduct an audit of your existing website. It's important to note that this is not the same thing as conducting an audit of your overall SEO efforts. You want to look specifically at how well-optimized your website is for Google search queries that include location-based keywords.
The goal is to find out what changes you need to make so that Google understands your business better and displays results relevant to users searching near you.
Once you have a list of geo-specific keywords in mind, it's time to analyse your competitors' strategies for ranking on those search results pages (SERPs). For example, if your business specializes in plumbing services but several other plumbing companies in your area rank on the first page of Google results for "plumbing" searches, then it's probably not worth focusing on that keyword just yet.
Instead, focus on unique keywords that aren't as competitive — or at least try ranking on the second page or higher of SERPs instead of the first page.
We have a team of professionals who are well-versed in the local SEO techniques, who can provide you with the best solutions to give a boost to your business in local search results and google map. The main objective of our team is to ensure that your business gets maximum visibility on Google Maps and Google My Business.
We have been in the Australian industry for 8 years, which has helped us gain an in-depth understanding of local SEO services. Our expertise and experience develop effective strategies you can implement to improve your ranking in search engines.
Our experts understand what it takes to rank high on search engines, which helps us develop effective strategies for your business. They also keep track of all updates made by Google so that we can stay updated about any changes made and implement them as soon as possible for better results for our clients.
Our experts will analyse your website and identify areas of improvement to provide expert customised solutions.
For more details about Local SEO services in Melbourne, contact us today!