Web Development Trends in 2023 | Digiwhiz - Digital Agency

Web Development Trends in 2023

Web Development Trends in 2023

Web Development July 26, 2023
Web Development Trends

The world of web development is ever-evolving. Whether it’s building a viable web solution or making the current business more prominent, implementing the latest web development trends is crucial. These trends present entrepreneurs with numerous opportunities to engage more users. Further, adopting new trends allow businesses to stay competitive in the market.

Here are the latest trends in web development that every developer or business must be aware of. Read an article by the best web development company in Melbourne on how to learn and how to implement web development trends for your business growth.

Web Development Trends To Keep Up With In 2023

  • Improve User Experience With Progressive Web Apps (PWAs)

PWAs are nothing new. However, their recent variation will positively impact web apps. As known, PWAs help websites are super-fast to load and work independently of the browser in apps like Google Maps.

Many big brands like Uber, Twitter, Starbucks, and Pinterest have been using them to improve user experience. In 2023, more and more organisations will start using them. But why?

According to Statista, more than 58% of global web traffic was from mobile in the second quarter of 2022. It is further estimated to reach $8.1 billion by 2026.  With the increasing use of smartphones, businesses need to revamp their web apps into PWAs. 


Besides providing an exceptional user experience, progressive web apps offer other advantages, including seamless maintenance, reduced development costs, and look like native apps.


2023 will be the year when PWAs will be on the rise using HTML, JavaScript, CSS, Angular or WebAssembly.

  • More Sophisticated AI Chatbots

In 2023, there will be a rise in the demand for AI-enabled communication. Currently, dozens of AI chatbots like Alexa, Siri, and Cortana are being widely used to enhance customer experience. A Capgemini survey revealed AI has increased customer satisfaction in the retail industry.


This year will see momentum in more sophisticated AI chatbots that meet user needs. Bots will be able to efficiently match user behaviour by leveraging technologies like natural language processing, machine learning, and information retrieval.

  • Single Page Applications (SPAs)

SPAs are the most recent web development trends. These JavaScript-based web applications load a single HTML page in a user’s browser and update content dynamically as needed without reloading the page.

The overall performance of SPAs is much better as visitors can use a complete website without loading a new page from the server.

Some other reasons behind the increasing adoption of SPAs by big companies like Google, Twitter and Facebook include cost-effectiveness, less server space consumption, and ease of design.

Since users expect a simpler and faster app experience, the SPA trend is expected to rise in 2023. 


  • Internet of Behavior (IoB)

The IoB (Internet of Behaviors) can be viewed as a logical extension of the IoT (Internet of Things). While the IoT brings together devices of various categories into a unified network, the IoB takes it a step further by consolidating data about individuals into a centralised database.


IoB is a modern communication ecosystem enabling human behaviour monitoring, modelling and control. Simply put, it is a web extension allowing devices to respond or react to human emotions. IoB utilises applications, sensors, and wearables to gather data on user interactions. This data is then translated into valuable insights for businesses.


Through this web development technology, businesses will be empowered to predict their consumer behaviour better. The widespread adoption of IoB technology undoubtedly brings significant changes in various aspects of people's lives. For instance, in the healthcare industry, IoB can play a crucial role in monitoring patients' health conditions.


The Internet of Behavior (IoB) technology in web development has been steadily rising in popularity over recent years. According to certain reports, its market value is projected to reach $2 trillion by 2030.


Thus, IoB will be considered one of the hottest trends of 2023 in software development.

  • Motion UI

Consumers these days want mobile-friendly and faster digital experiences. However, they also expect more interactive and richer digital experiences. That is the reason why Motion UI is steadily growing in popularity.


It’s a front-end framework allowing developers to develop fully responsive sites and mobile apps and use predefined motions within a native app interface. With the motion-UI framework, developers can make an element spin, slide, bounce, transition, and more.


Another advantage of using the Motion-UI framework is its compatibility with all web technologies. Further, developers can add it anywhere on the website or mobile app, including the footer, header, and menus.


While motion-Ui became popular in 2018, it has become more accessible today, making it one of the best web development trends 2023.

  • Dark Mode Standardisation

The last few years have experienced a growing trend towards adopting dark and low-light websites. This trend is anticipated to continue in 2023, with an increasing number of websites and apps incorporating dark mode user interfaces (UIs).


Numerous studies have revealed that a significant majority, with a ratio of at least 8 in 10 users, prefer to utilise dark mode whenever it is possible.


Big brands like Twitter and Facebook have already used this feature. These applications offer a convenient toggle between the two modes, allowing users to choose their preferred mode based on their preferences or system settings. It is crucial to gain mastery in website personalisation, as visitors expect a fully tailored experience.


In the coming years, an increasing number of web developers will incorporate a built-in feature allowing users to toggle between light and dark modes effortlessly. This trend is expected to establish itself as the norm in 2023 and continue to gain momentum thereafter. In fact, it might even evolve into the default setting for applications, becoming the widely accepted standard.


  • Optimised Voice Search

Voice search isn’t a new trend and has been widely used by consumers these days. A Google study shows that 27% of users use voice search on mobile devices.


As per Grand View Research, the market for intelligent virtual assistants such as Alexa and Siri experienced remarkable growth in 2019.


The market is witnessing a rise in additional tech giants and the emergence of new products, such as Google Home and Apple HomePod, in response to growing consumer demand. Consequently, voice search is on the verge of gaining unprecedented relevance.


In 2023, companies will focus on optimising their products and content strategies for voice search as consumers increasingly utilise not just smart speakers but also smartphones and IoT devices for voice searches. Consequently, voice search results will increase visibility and frequency on search engine results pages.

  • Accelerated Mobile Pages

Nearly 70% of online users indicate that page speed is a key factor when making a purchase decision. In other words, online sellers shouldn’t overlook their site’s speed. This makes Accelerated Mobile Pages (AMP) important more than ever.


AMP offers lightning-fast digital experiences to mobile users. Google's AMP not only enhances user experiences and reduces bounce rates but also has the potential to enhance core business metrics. This may even significantly impact webpage conversions.


Currently, AMP is the most popular mobile technology used worldwide. It is used on about 35% of websites implementing mobile technologies and over half of the most popular 10,000 websites.


The web development industry is continuously advancing to cater to the demands and expectations of online consumers. Numerous trends in this domain revolve around enhancing the user experience on mobile devices. In contrast, future trends might concentrate on optimising UX for emerging technologies such as smart wearables or yet-to-be-seen devices. By staying updated with these web development trends, you can guarantee that your website consistently captivates and satisfies users.


As a leading web development company in Melbourne, Digiwhiz can help you incorporate the above trends in your website and applications. By doing this, you can ensure your stand in the competitive industry. For more details or to share your requirements with us, contact us today!

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