Your website is the digital face of your business. It’s the first impression most of your online customers will have of your brand. And tracking your website’s performance is a great way to understand what your audience thinks about your brand.
But how do you track website performance? There are some key metrics for website performance offered by various reliable platforms. From organic traffic to bounce rates, keeping track of these metrics can navigate you through your growth journey in 2024 and beyond.
A top web designing company in Melbourne reveals eight web page performance metrics for a successful site in 2024.
Continue to read to know more.
With over 200 million active websites on the internet, it’s important to know where your website stands in the competition. Various website engagement metrics provide an understanding of how many users visit and their behaviour on your different web pages.
By analysing action plans and their results, you can determine if your strategies are working as planned. If they are not, you can take the required actions and optimise your web pages to drive visitors and achieve the conversion you’re aiming for.
Further, website metrics can also help you with:
In short, tracking website performance helps you know if your online marketing efforts are paying off. But to achieve all the above, it’s important to track the right website performance metrics.
So, how can you determine the right performance metrics for your website?
It’s quite simple!
List all the questions you want to answer about your question before you start looking at the metrics you plan to measure. For example, you might want to know:
Answering such questions can help you decide which metrics to focus on and the ones to ignore.
Here’s a list of the top 8 site performance metrics that can help you improve your site and achieve your online marketing goals:
There are different types of website traffic, including organic, direct, referral, paid and social. By understanding traffic types and website metrics associated with them, you can analyse and optimise all sources for improved conversions.
While organic traffic is the most important traffic metric, this also depends on your website’s goals and objectives. For example, for an e-commerce website, the most important traffic metrics would be direct and organic search traffic.
This metric tells how quickly pages on your website load and render their content. This important metric determines your user experience and website performance. But if your website takes over 2 seconds to load, it can lead to low user engagement, higher bounce rates, and reduced conversions.
Just like users, search engines also like faster websites and consider them for higher ranking in search results.
It measures the number of times a webpage is seen by a visitor. When a page on your website is loaded in the browser, it is recorded as a one page view. The count increases as many times a visitor loads and reloads the same page.
The page views metrics tell how popular your website is among users and how much traffic it is receiving. However, higher page views could also mean issues with your site, like low performance or poor navigation, which makes users reload it repeatedly.
So, when page views metric to assess your website performance, you should be clear in your context.
Best tools to track page views: Google Analytics, Kissmetrics
This metric indicates user engagement and tells how users engage with your content. It depends on the purpose and content of your website and the audience. A higher average pages per visitor suggests they are finding your content engaging and interesting. So, this metric helps you measure the effectiveness of your content.
Also, a higher number of average page views can positively affect your revenue, as the more the visitors engage with your website, the more likely they will take any desired actions - buy or subscribe.
Best tools to track average pages per visitor: Google Analytics
Refers to the number of users who are leaving your site soon after arriving. A high bounce rate can negatively affect conversions and overall performance. Further, it can serve as an indicator that your website isn’t delivering quality.
Best tools to track bounce rate: Google Analytics and Pingdom.
This metric measures the type of devices on which users access your website during a set period of time. It can help you improve user experience across various devices. This metric includes:
Best tools to track device type: Google Analytics, Host-Tracker
Tracking this metric helps you gain viability into your lead quality and how effective your website is as a whole. It is the number of visitors who convert on your website through filling out web forms, trial sign-ups, content downloads, or completed purchases.
It refers to web pages with the most page views or conversions. Such pages are the highest-value web pages on your site and can tell you what attracts your users the most. This information can be used to improve your website strategy.
Having a well-performing website can do wonders for your business, getting you more customers and sales in the long run. Besides having the right strategy to develop your site, it is important to track website performance to ensure it is fulfilling what it is intended for. Use the above-listed metrics to track how your website performs and rework your strategy accordingly for continuous business success.