9 Key Considerations for Effective Website Design in 2024

October 12, 2023

9 Key Considerations for Effective Website Design in 2024

Website Design

While the digital world is inclined towards becoming more interactive and realistic, the need to keep it simple never goes away.

To want more customers to visit your website often and, more importantly, be able to navigate it, you have to make sure that it is user-friendly and visually stunning, all at the same time.

There are many ways in which you can do that, some more important than others, some less, but all essential nonetheless. Techniques such as the integration of Artificial Intelligence (AI) and automated chatbots are some of the best examples of the must-haves in the world of online business.

There are plenty of other features to discuss should you plan on opening an online store or designing your official website in the year 2024.

Being a one-stop shop for all your consumers, globally and locally, it is important that your website is furnished with all the details, options, and actions that a customer may want while shopping around.

Especially after Covid-19, when most Australians have chosen online shopping as their favourite pastime.

Let’s see what we have in store for you without further delay.

1. All Things ‘Intelligent’!

Technologies such as artificial intelligence (AI), automation, and AR/ VR, i.e., Augmented and Virtual Reality, respectively, have been some of the most significant players and web design trends over the past few years.

Thanks to AI, machine learning, and similar tech, companies are now offering seamless customer service and user experience through personalisation and customisation around the clock.

Apart from analysing user data and shopping behaviours, automation also helps streamline the buying funnel and day-to-day workflows.

While AR and VR provide a visually stunning and immersive experience.

2. Designs That Speak For You

A responsive website design is going to be the most crucial aspect of an effective website in 2024, apart from its loading speed.

A design that does not interact with the user would be destined to fail no matter what you are selling.

The good news is there are tons of interactive designs that you can choose from.

From classic and complex gradients to Ultra Minimalism to Morphism of all kinds (Neomorphism, Claymorphism, Glass Morphism, and so on).

There’s Brutalism, Retro style, and Product photos that speak a thousand words. Or you might want to entice your customers with gamified, Sci-fi, and behavioural designs.

Perhaps a little experiment with Illustrations, Graphics, and Typographic art would make your web pages as interactive as they come!

3. Animation On A Whole New Level

Graphic representation or animation is probably the backbone of a responsive web design, not only conventional but also on the micro level.

Top web design company in Melbourne is doing just that. Better referred to as micro-interactions and micro-animations, it is all about making the browsing experience, including the smallest details and interactions, more fun and meaningful than ever.

From moving grids and layouts to interactive fonts and icons to expressive photos, texts, and all kinds of graphics, the goal is to make your website a walking and talking entity.

4. Voice Search At The Heart Of It

The voice control feature has long been there, even long before Alexa, Siri, and Echo made an impact on our day-to-day lives.

The trend does not seem to be fading away by any means. As useful as it is, more and more people are now turning to voice recognition and virtual assistants for a number of tasks like searching for information, calling contacts, playing music, and so on.

This is why integrating a narrative voice user interface into a website has been our topmost priority. Using natural language processing, conversational skills in the user interface, and audio feedback, we ensure smooth and swift navigation through nothing but verbal commands.

5. Original and Engaging Content That Keeps On Coming

There is nothing more intriguing than fresh and original content that keeps coming. In fact, it is the very reason why existing customers return to a website in the first place. Nobody wants to see the same old stuff over and over again anyway.

In 2024, engaging content is not only limited to relevant storytelling and text articles but also includes non-textual content such as short clips, shorter texts, lots of photos, and ample multimedia.

In addition, the new Generative AI creates ads and writes content all on its own.

6. Full of Features So You Never Get Bored

Features are the key to nailing a stylish and functional website for your users.

From tons of browsing and shopping features to online forms, offers, and quizzes, from charity, donation, and reward buttons to a cool dashboard with lots of widgets, and from short video clips and podcasts to complete product visualisation, there are plenty of features that we could think of.

7. Optimised for Google and Other Search Engines

An SEO and user-friendly website design has always been a paramount parameter in the search engine criteria of displaying relevant results upon a search.

Apart from the loading speed, voice search, AI, automation, AR/ VR, mobile-responsive designs, and better overall user experience, several other factors under SEO and PPC domains are expected to dominate the digital market

For instance,

  • Google’s Algorithm updates
  • Google’s SGE or Search Geometric Embedding
  • Generative AI that uses machine learning
  • SMX Next, and
  • Mobile-first Indexing

8. Mobile-friendly (Easy to Access)

Speaking of Mobile-first Indexing, it is one of the major parameters of search engine criteria which refers to search engines like Google giving preference to the mobile version of a website when a search is made in relation to it. In essence, it is all about making your website accessible right from a phone.

Besides, given the continuous rise of smartphones as of late, making mobile-responsive websites is quite imperative and, hence, our No.1 priority.

9. Top-notch Security Plus High-End Maintenance

Since modern websites contain so much personal data and valuable information in regard to the company and its users, there’s an unprecedented need to make it secure in all areas.

From providing proper social proof of the business or brand identity to enhancing web security for privacy and financial transactions, at the web design agency Melbourne, we give special emphasis to website protection through advanced encryption, authentication, and blockchain integration.


Now that you are familiar with some of the major web design trends that are expected to rule the market in 2024, we hope that imagining your very own website will be way easier than before.

As far as the designing and development part goes, our trained professionals are always here.

From website design and development to online marketing and mobile apps, at Digiwhiz Australia, we’ll cover them all.

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