“If your business is not on the Internet, your business will be out of business”. ~ Bill Gates.
A business that remains unseen in the online space is bound to suffer at some point in time. With over 5.07 billion people using the internet today, the survival of traditional businesses is next to impossible. And this number will keep getting bigger as time goes on. The only way to get maximum business exposure and attract a vast number of customers is to have a website.
A website is a doorway to online business expansion. It is a remarkable way to build your identity, show your credit and allow customers to come to you anytime. At this time, every business should be more active than ever in the digital space to earn more profits, conversion and sales.
Build your company website, and you can reap numerous benefits. However, if you don’t, here are the disadvantages of not having a website.
Yes, your competitors will have the advantage of having a website if you don’t have one. Whether or not you’ve just started a business, you cannot overlook the competition. From other start-ups to big brands in your industry, every business is your competitor.
81% of your buyers search for products (and services) online before purchasing. And if your business hasn’t yet gone digital, your potential customers will buy products from your competitors who are online. It’s just a matter of a mouse click, and you can lose many customers.
Further, shoppers just don’t search for or buy products online; they look for reviews and testimonials about what they’re searching for. So, without having a business website, you are simply telling your customers to go and buy somewhere else.
Well, you may be a hero in your local market. But what about your potential customers living in the city, state, or even country close to your business? Gone are the days when businesses succeeded by acquiring their local customers. Today it’s all about global reach. The more you’re known in the digital space, the more traffic and revenue you generate.
Not having a business website simply means you are not known to a majority of your customers. This further means you are limiting your business's success. Consequently, this will turn out to be a big drawback for you, sooner or later.
For a business to become successful and thrive, it must acquire new customers consistently. But with limited recognition and awareness, finding new customers is hard. Having a well-developed website gives you the opportunity to showcase your business to new customers almost every day.
You can promote your website on social platforms and other digital marketing tactics to spread the word about your business to new people. And if they like your website and your offerings, they will likely purchase from you.
As a business, you must improve your offerings and operations. From your products or services to the quality and customer support, you should keep working on improving your business.
However, having a business website is necessary to communicate with your customers. When you engage with them, you can understand their requirements. Moreover, customer ratings and reviews provide valuable insights into what they appreciate and don't like about you and your business.
Without a website, you lose all these opportunities that can hinder your progress in terms of expansion and sales.
The best way to boost your customer’s trust is to make them your priority. Put their experience in the first place and do everything that you can to fulfil their needs. Your business website is the most effective way to demonstrate that you value your customers.
How? Design a website that gives your users a smooth and no-fuss experience. Your business website should be able to answer all their questions about you and your offerings. Also, give them a way to put their doubts directly before you. And eventually, they will give your trust.
However, this isn’t possible without a business website. You will lose the opportunity of winning your customers’ trust, that too at a global level.
Businesses that invest in a website benefit in terms of long-lasting value. It means a website created today continues to generate value for the business for years long. It will keep on giving you returns even after years of creating it. This isn’t possible with any other marketing technique you use. Once you stop paying for a marketing campaign, you won’t get any returns.
On the contrary, a business website is a one-time investment marketing tactic that gives lifelong returns. But you tend to lose this opportunity by not having a website.
Considering the current market competition, businesses constantly need to upscale their marketing efforts. They have to look for unique marketing tactics to stand out and attract new and old customers. Unfortunately, it takes them to invest a lot of money in running different campaigns and get the desired outcomes.
On the contrary, a business website is a cost-effective marketing strategy with long-term returns. It’s just a misconception that developing a website is expensive. Creating and hosting a website is straightforward and cost-effective, which businesses can leverage lifelong.
Change is a vital aspect of any business. Whether it’s the new products, services or offers, you need to enhance your business with time constantly. But there’s no benefit if you don’t spread the word to your customers.
For example, if you have rolled out a new product, you won’t be able to make profits out of it unless your customers know about it.
You may use traditional marketing strategies for your new product promotion, but the results will still be limited. But by having a website, you can promote your new products, services and offers in real-time, 24*7.
Adding an attractive banner on your site’s Home page can inform your customers about your new offerings. And you also don’t need to invest money every time you launch and promote your new offerings.
Unfortunately, you won’t be able to reap these benefits if you don’t have a website.
Digital marketing is the present and the future. You can no more expect to leverage traditional marketing to the best of your business. No matter how much you don’t wish to “go online”, it’s the need of the hour. To make more money and ensure the longevity of your business, you will need to switch to digital marketing.
With digital marketing, you get worldwide reach, try new and unique marketing campaigns, track their efficiency, control your target audience and increase your sales. But you can achieve all this only if you have a business website. It is your “home” on the internet, allowing search engines and customers to know about your existence. But this is not possible without a website.
Not having a website can come with a lot of downsides, as mentioned earlier. It's important to understand what you're missing out on when running a business without one. To know more about getting a website for your business, we can help. We are a recognised website design company in Melbourne and have a lot of valuable information for you to learn and use.
If you need help with making a business website, let us know what you want. Our skilled team will make a website that looks great and gives your customers a good experience. To know more about our services or process, get in touch with us now!