How does website design impact website traffic?

October 20, 2022

How does website design impact website traffic?

Website Design

Website design is the art of creating web pages that are visually appealing and easy to navigate. The website's goal is to attract and hold the attention of visitors, then convert them into valuable customers.

A good website design can help your business stand out from the competition, influence buying decisions and build brand recognition. It should also provide easy navigation and should load quickly on every device. This article aims to provide its readers an overview of how website design impacts website traffic and sales.

Here are some ways in which website design affects website traffic:

  • Ease Of Navigation

One of the biggest complaints about websites is that they're hard to navigate and use. If it gets difficult to navigate through your website, they'll most likely leave without purchasing anything or signing up for anything (which means less sales). Navigation is clear and easy to follow for users.

  • Better User Experience

A good design ensures that users find what they are looking for quickly and easily on your site. A well-designed site makes it easy for users to navigate through different pages or sections of the site without getting confused or lost in a maze of information. It also makes sure that important information gets noticed by visitors as soon as they land on your site so that they don’t have to spend hours searching for what they need.

  • Brand recognition 

A well-designed website reflects positively on your business, whether you're working with an established brand or just starting out. Visitors will associate positive feelings with your brand when they see that it's represented well online, which can increase trust and build customer loyalty over time.

Why is website design important?

A website is a way to communicate with your customers and clients. Your website can be a powerful tool for increasing sales, improving brand recognition, and more. But if your website isn't well-designed, it's not going to do you much good. Here are a few reasons why website design is important:

  • It helps you get found by search engines like Google. If your site looks professional, people are more likely to visit it when they search for related information. This increases the odds that people who land on your homepage will contact you and buy from you.
  • It makes visitors stay on your site longer than necessary. A poorly designed site may seem unprofessional or boring, so visitors won't spend time exploring it before leaving again. If a visitor stays on your site long enough to fill out an online form or download something from you, there's a good chance they'll become a customer or client of yours in the future too!
  • It gives visitors an idea of what kind of business owner you are based on how well-designed your site is (or isn't!). If potential customers can tell that their experience on your site will be pleasant and easygoing, they're more likely to trust.

Tips for effective website design

Here are a few ways that great website design can help boost traffic:

  • Clear calls-to-action (CTAs). Websites with clear CTAs will get a higher percentage of visitors clicking through to the next page or making a purchase. One way to increase click-through rates is by using strong CTAs that are big enough for users to see at first glance and easy enough for them not to miss. A CTA should also be prominent on every page of your site so that users don’t have to search around for it.
  • Ensure clear navigation and easy to use. Navigation should be obvious and intuitive so that visitors can find what they're looking for quickly. You might consider using icons in your navigation bar instead of text labels if you have a lot of options available.
  • Use images effectively by making sure that every image has a purpose. Don't just put up random images or things that look cool; every image should either help convey your message or provide useful information (such as an image of a product).
  • Your website design should also be clean and easy on the eyes so that visitors can spend more time browsing through your pages without feeling overwhelmed or distracted by visual clutter (like too many colours). Make sure that the layout of each page makes sense for users — don't use too many columns or other elements that can confuse visitors or make them feel like they're getting lost in a maze of options.
  • Include plenty of white space in your designs — this will make them look cleaner and make it easier for users to read text without having to squint at small fonts or crowded paragraphs. It also helps with readability if you use larger typefaces and font sizes throughout
  • Creating a website is all about branding. You need to ensure that everything on your site reflects your brand values, so choose a theme that reflects those values. If you want people to think of your business as professional and trustworthy, then don't use bright colours or childish fonts in your design!
  • Don't Make Your Site Look Like a Template. When designing your site, avoid using any pre-made templates or themes. Templates tend to look generic and unoriginal, so they won't give you the edge you need in today's competitive market. If you don't have the time or resources to design a custom website from scratch, consider hiring an experienced web designer who can help you create something unique and effective.

Why should you hire professional website designers for your website design needs?

A professional website design company will provide you with a range of services to help you achieve your business goals. These include:

  • Consultation – You can discuss all aspects of your business, including your target audience, products and services, budget and anything else that might be important to the design process.
  • Strategy – A good designer will help you determine how best to present your company to customers through the website. They will take into account everything from the layout of the site to the colour scheme and functionality.
  • Development – Your designer will create a mock-up or prototype of your site that you can review before going live with it. This allows you to make any necessary changes before going live with it on the web.
  • Launch – Once everything has been approved, your new website will be ready for a launch.

How will Digiwhiz help you with your website design requirements?

Digiwhiz has a team of experts with years of experience in website design and development. Our team comprises professionals from different industries such as IT, E-Commerce, SEO and many more. We have expertise in developing websites for small, medium and large scale businesses.

We have developed various types of websites such as eCommerce, business and corporate websites and much more.

You can easily get your website designed by our expert team within your budget. We also offer maintenance services to make sure that your website is up-to-date with latest technology standards.

Our expert team will help you in creating the perfect design that matches your requirements perfectly. We understand that every business has its own unique requirement so we take care of all these factors while designing your website.

What makes Digiwhiz stand out from the rest of the rest?

We are here to answer all your questions and help you find the right solution for your business.

  1. We listen to your needs and match them with the right web design that suits your budget.

  2. We use the latest technology to build websites that load fast, look great and are easy to use.

  3. We develop websites based on a proven framework that will help you grow your business.

  4. We are a team of friendly people who love to help our clients succeed online!


Though there are several things you can do to help improve your website's appeal, it's hard to know where to start. When it comes right down to it, the design of your site is paramount. It plays a central role in how people perceive your company, as well as affecting how likely they are to take action on a site. It's an important factor to consider if you want to ensure that your website lives up to its full potential.

It can also help to improve your online conversion rate. Furthermore, you don't need thousand-dollar web design packages to create a beautiful and effective website. All you really need is to focus on the right areas, and make sure that your design doesn't get in the way of your message.

If you are looking for an experienced web design company in Melbourne, get in touch with our experts today!

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