Revolutionising User Experience: Top Web Design Trends in 2023

August 18, 2023

Revolutionising User Experience: Top Web Design Trends in 2023

Website Design

Web designing is the most important part of today's online business plan. Above all the integrations, developers prioritise user experience. UX is one of the major pillars to drive a brand's online presence. For every business website, the focus is on user experience to improve traffic rates.

According to UXCam research, every investment of $1 on UX results in a $100 return. This means the return on investment (ROI) on UX is 9,900%. Moreover, reports show that 70% of online businesses fall due to bad UX.

With poor user experience, the brand will lose its potential to attract and interact with users. Therefore, today's businesses have begun to put effort and time into getting the best quality UX. They take the help of smart web designers to improve their brand visibility.

Experts at a renowned Melbourne web design company share web design trends for next-gen businesses out there. The below article covers interesting trends along with facts.

Top Web Design Trends 2023 to Improve UX
Let's explore top web design trends driving the user experience of the website.

1. Intuitive Micro-Interactions and Animations

Micro-interactions are the foremost integration to design interactive websites. In addition, micro-interactions with animation offer an attractive visual to the site. When a user enters a site, the design elements appear in motion. You can consult an expert web design company for this integration.

The micro-interactions are usually brief, lasting only a few seconds. These design interactions are unobtrusive, so they don't distract the overall user experience. The micro-interactions also offer a higher design space. The website designers can add decorative elements with touches of motion.

Examples & Best Practices of Micro Interactions

  • Including newsletter sign-up forms.
  • Integration of social media like and share buttons.
  • Interactive call to action buttons.
  • Tap and hold elements integration
  • Horizontal scroll buttons
  • Progressive indicator bars
  • Audio and visual feedback features
  • Integration of click/hover to reveal text or images
  • Page transition and slide shows.

These micro-integrations will enhance user integration. Users are likely to explore and spend more time on your site. Your website can increase organic traffic rate.

2. Voice user interfaces (VUI) and conversational design

Voice user interfaces are the best-ever integration for today's website. Machine learning is empowering voice-to-speech search. VUI has already become one of the novel UX design trends.

The designers usually go for hands-free and eyes-free user interfaces. Preference is given to voice-first interactions to improve UX.

The leading example of voice assistants is Siri and Alexa. VUIs use speech recognition technology. It converts spoken words into text. The site reliably interprets and responds to it. Therefore, its integration into the web design industry improves user experience. Moreover, it makes it easier to access information.

Statistics on VUI Market Growth

The global VUI market will reach a valuation of $17.32 billion to $20.99 billion in 2023. In addition, it will also reach a CAGR of 21.2%. The market is all set to progress with a valuation of $45.56 billion in 2027 at a CAGR of 21.4%.

The prime examples of VUI are:

  • Apple's Siri
  • Amazon's Alexa
  • Google's Assistant
  • Microsoft's Cortana 

3. Augmented Reality (AR) and Virtual Reality (VR) integration

AR/VR integration in websites gives real-world experience to the users. This technology helps to create a more user-engaging experience. Moreover, top brands are already inclined to this integration. The best example is Amazon.

It is now using the Virtual Try-On feature to assist users in finding the best pair of shoes. The users will simply use their smartphones to try the shoes. So, before placing an order, users can try different styles and colours.

Market Statistics of AR/VR Technology

The global AR & VR market will reach a revenue of US$31.12 billion in 2023. Its revenue is set to show an annual growth rate of 13.72% by 2027. Moreover, it will reach a volume of US$52.05 billion.

4. Minimalistic and Clean Design Aesthetics

Minimalism is the key to enhancing a website's UX features. Moreover, minimal designs will drive aesthetic value. Today's users do not prefer vibrant and bold elements. This is how the minimalist feature has become a major trend. In fact, it comes with greater benefits. To add minimal design, designers must focus on the overall balance of each design. Make sure not to leave too much white space.


The TED website, known for sharing videos of TED talks worldwide, also has a minimalist design. However, it does not mean it is boring or unattractive. The site is still engaging and intriguing for its users. Its pages have bright colours and a colourful presentation of video slides. Its homepage is visually attractive and appealing without the use of design elements.

Statistics on Minimal and Clean Web Design

According to reports, 84.6% of people prefer a cleaner website outlook. Users usually ignore crowded design websites. 40% of users look at images and 21% check videos. At the same time, the rest of the users care about the colour grades and other elements.

5. Dark Mode and Colour Schemes to Improve Accessibility

Bring one of the popular web design trends. Still, many are not aware of it. It will be the best integration for any website ever. Moreover, users prefer to read lighter text in dark mode. It extends the battery life span of the user's device.

In fact, designers can easily experiment in the dark mode. They can integrate design elements and highlight them. It will let the website look more creative than usual.

According to reports, around 80% of users prefer to use dark mode. This is because it reduces their data usage rate. A recent study says about 82.7% of people prefer dark mode on operating systems. Additionally, 81.9% prefer dark mode on mobile phones.

6. Adaptive and Responsive Design for Multi-Platform Experiences

Responsive design is a must to drive user experience. When the website does not seem responsive, there will be a negative impact on the traffic rate. The user will turn back within seconds.

The three major features of responsive web design are:

  • Reflowing Content
  • Break Points
  • Adaption to Multiple Devices

Flexibility is the major component of a responsive website. Your brand site must adapt to any screen size. Moreover, it must give an appealing view on all platforms. Remember that responsive designs work independently. Also, this design can adjust itself to any screen size. Designers can resize images and change fonts and navigations. Further, it results in creating a site with a positive user experience.

7. Data-Driven Design and Personalised User Experiences

For successful UX design, data-driven decisions are key components. Data will let web designers make informed decisions. Moreover, they can identify the specific area for improvement. Also, they can measure and test the design's effectiveness. Eventually, the site will become more personalised and user-friendly.

For more custom-fit designs, web designers must collect data from user profiles. They can use the behaviour pattern and preferences to personalise UX. In fact, designers will use demographic data to tailor fit the design. Also, user satisfaction will drive personalised content and recommendations.

8. Emphasis on Inclusivity and Accessibility in Design

Accessible web design has become one of the biggest trends in 2023. Businesses are more into highly accessible designs. Integration of embedded videos with captions will help visual impairment users. Moreover, accessible sites become easy for every user to perceive information. Also, navigation gets easier on well-accessible sites.

Best Practices of Accessible Designs:

  • Add proper alt text to images
  • Create accessible PDFs
  • Know when to use PDF
  • Markup tables appropriately
  • Use ARIA landmarks
  • Add labels to form fields
  • Group related form fields together
  • Use headings properly

9. Natural Language Processing and AI-Driven Interfaces

The NLP-based system aids web designers in generating creative designs. It combines existing information to generate new designs. It will integrate with existing data like content, images, shapes, styles and colours. These will further lead to generating a new design.

Apart from NLP, AI also offers brands new global opportunities to connect with target audiences. To offer highly interactive design, AI integration is a must.

According to research, 50% of web designers use AI to finish web page designs. Also, the report shows 49% of designers prefer new design strategies.

10. Ethical Design Considerations and User Privacy Enhancements

When it's about user experience, you cannot miss ethical designs. This design consideration puts users first. This shows how your site treats its visitors. Users are more likely to turn it off if they are not satisfied.

Ethical designing is the practice of conveying honest information to the users. Moreover, it ensures that the site is not misleading users.

Best practices for ethical designing are:

  • Integrating designs with brand stories
  • Special offers and announcements highlights
  • Keeping the layout clean
  • User-friendly fonts
  • Super easy navigation
  • Security Enhancements

Final Thoughts

The ultimate goal of UX design is to offer the user an intuitive and efficient design experience. Today's highly skilled web designers focus on these trends. For delivering the best UX, a deep understanding of users' expectations is necessary. You must know what the users need and what they value. Moreover, you have to know their abilities and limitations too.

Following the latest UX trends will also help you reach your business goals. Covering these latest trends in web design, you can now proceed to explore and integrate.

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