The 5-Step SEO Audit Checklist

August 18, 2022

The 5-Step SEO Audit Checklist

Digital Marketing

What is an SEO Audit?

An SEO audit is a comprehensive analysis and evaluation of your website. It's a process that helps you identify your website's strengths and weaknesses in search engine optimisation (SEO). This allows you to make informed decisions about how to improve your site's performance.

Why perform an SEO Audit?

An SEO audit is one of the first steps to take when you want to improve your website's performance in organic search results. It will help you understand where you stand and where you need to go. You'll be able to identify what needs improvement, what works well, and how you can optimise the site's performance.

Who should perform an SEO Audit?

If you want to increase the traffic and sales of your website, you need to perform an SEO Audit. An SEO audit is a way for you to determine if your website is doing well or not.

SEO Audits are performed by professionals who have knowledge about SEO and have the necessary experience in this field. A local SEO company in Melbourne with relevant past experience will help you understand and perform an accurate SEO Audit.

A good SEO audit will give you valuable information about how your website stacks up against the competition and what improvements can be made to improve your ranking on search engines like Google, Yahoo and Bing.

You should get started with an audit if:

  • You want to increase traffic to your website.
  • You want to increase conversions on sales pages.
  • You want to ensure that your site follows all guidelines set by Google.
  • You want to ensure that your site is easy for users to find.

What is included in an SEO Audit?

When it comes to SEO, there are many different elements that go into the process of getting your website ranked in Google's search results. From keyword research and on-page optimisation to link building and social media promotion, there is a lot of work involved if you want to rank well in the SERPs.

However, one of the most important parts of every SEO campaign is the audit. This is where you take a look at all of your site's components and see what needs improvement or updating. The audit can be broken down into three main parts:

  • On-Page Optimisation (on-site) - This part of the audit focuses on things like title tags, meta descriptions, internal links, etc…
  • Content (on-site) - Content is king when it comes to SEO. You want to make sure that your content is unique and valuable for visitors so that they will want to share it with others online.
  • Link Building (off-site) - Link building is about building relationships with other websites so that they will link back to yours.

What are the different types of SEO Audit?

SEO audits are an essential part of any SEO strategy. An SEO audit should be conducted at least once a year, but more often if there are significant changes to the website or other factors that impact its performance.

The purpose of an SEO audit is to identify opportunities for improvement, whether it's in the form of content, code or technical issues. The goal is to figure out what needs work and then fix it.

Here are some of the most effect SEO Audit Checklist:

  • On-page SEO Audit

This type of audit looks at the content on your site and analyses it for issues such as duplicate content, missing meta tags, page titles and descriptions. It can also evaluate whether the content is written in a manner that will engage readers and encourage them to visit your site again in the future.

Source: Wordstream

  • User experience on website Audit

The user experience is defined as a person's emotions and attitudes about using a particular product, system or service. It includes various aspects such as utility, ease of use and how much a user likes doing something.

  • Off-Page SEO Audit

This type of audit checks for things like link building strategies, anchor text distribution, keyword density, etc., which help determine whether or not your site is being properly optimised for search engines like Google (and other search engines).

  • Local SEO Audit

The local SEO audit is one of the most important SEO tasks to do in order to determine what your next steps should be. It's also a great way to get an understanding of your current standing and make sure you're doing all you can to rank for local keywords.

Here are some things to look for during your local SEO audit:

  1. Keywords
  2. On-page SEO (title tags, meta descriptions, content, etc.)
  3. Landing pages (404 errors, mobile vs desktop experience)
  4. Local business citations (NAP consistency)
  • Technical SEO Audit

The technical part of an SEO audit involves analysing the code of your website and checking it for any errors or security vulnerabilities. As part of this process, we also check if your content is optimised for mobile devices and also check if it has any duplicate content.

  • SEO Content Audit

It is a process of analysing the existing content on a website and finding any issues with it. The goal of an SEO content audit is to determine if there are any problems with the quality of the site’s content that would prevent Google from properly understanding what the page is about.

SEO content audits may take different forms, depending on the needs of your business. Some companies need to find errors in their current web pages, while others may want to know if they have enough high-quality content for their site. Some businesses even use them as part of their regular marketing efforts.

Why is SEO Audit important?

SEO audit is an important part of the SEO process. It’s used to understand your current ranking performance and identify areas for improvement. This can help you plan for future strategies and improve your overall SEO performance.

It’s important to keep in mind that an SEO audit is not a one-time thing. You should always be checking on your website’s SEO performance regularly and make necessary changes whenever needed. The best way to do it is by using tools like SEMrush or Google Search Console.

Here’s what you should avoid:

  • Having wrongly indexed or inappropriately indexed sites, which will not reflect in the relevant searches.
  • Having health issues with the website results in losing out on organic traffic.
  • Toxic backlinks that result in penalties from Google.

Read More: How does SEO increase traffic to your website?

How can Digiwhiz help you with your website's SEO Audit?

An SEO audit is necessary to identify issues that can be addressed with changes to the website, content, and marketing strategy. By reviewing your current website and comparing it to industry best practices, we can provide actionable recommendations that will improve your rankings.

The results of our SEO audit include

  • Identifying opportunities for improvement based on existing content and design.
  • Identifying gaps in internal linking or user experience issues affecting search visibility.
  • Analysing keyword research to ensure you're using relevant keywords across your content.

An example of an effective SEO Audit in 2022

An organic growth in the website traffic by 178.22% over the past 1 year. 


An SEO audit checklist doesn't have to be complicated. In fact, it shouldn't be. While there might be a lot to cover regarding what is included in an SEO audit, you should focus on what's most important and ignore the rest for the moment. Focus on one key area of your site at a time and make improvements as you go along (rather than trying to fix everything at once). 

The proactive approach is the way to go when it comes to SEO. There are many SEO techniques and tactics involved in SEO audits, but doing them proactively will help you improve your site's future success. If you keep your finger on the pulse of what's working and what's not, you can optimise your efforts as well as stay on top of shifts in the industry.

And if all else fails? Hire an SEO professional.

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