If you’re a business owner, you know that your website is the first thing people see when they’re looking for your service or product. Your website is also the first impression that potential customers get of your company.
That means that your website is a critical part of your marketing strategy. If it doesn’t convert well, then it’s not doing its job.
1. Keep it simple. Don't overwhelm visitors with too many options and information on one page (this includes images). It's better to have fewer pages with more information than a dozen pages containing only basic information.
2. Use relevant keywords in titles, descriptions and tags (i.e., meta descriptions). This will help search engines find and rank your site appropriately in search results. If a visitor searches for something specific and your page comes up in the search results, they're more likely to click through and visit your site.
3. Know Your Audience. Before you can figure out what type of design will work best for your site, you need to know and understand what your audience what they want from your business. This will help you decide what kind of information should be included on the site and where it needs to be placed for optimal viewing. It will also help when it comes to choosing colours and fonts, which can affect how people respond positively or negatively towards a site.
4. Make sure your CTA stands out from the rest of your page. The easiest way to do this is by using a contrasting colour for your CTA button. You should also avoid using images in your CTAs because they reduce clickthrough rates by 30%.
Use of Images:
5. Social proof can be used in many different ways on your website:
6. Use white space effectively. Don’t overload your pages with too much text; keep things simple and easy-to-understand by using bullet points, short paragraphs and images where possible.
The design is the face of your website, but other elements affect your website's conversions. In fact, other elements play a crucial role in determining whether or not visitors will convert into customers.
“According to a study conducted by Akamai Technologies Inc., 40% of shoppers will abandon a site if its pages take longer than four seconds to load; however, if pages load in under two seconds (which most do), there's a 95% chance that those same shoppers will stay on the page and browse around for a while longer.”
Conversion rate is a specific metric that measures how many visitors to your website convert into customers. The most common way of calculating conversion rate is as a percentage of total visits.
For example, if you have 1,000 visitors and 100 of them buy something, your conversion rate is 10 percent. You can also calculate it as a ratio of people who complete an action divided by the total number of visitors or leads.
A good conversion rate depends on the type of business you're in and your goals for the site. If you're an ecommerce store that sells physical goods, you'll probably want a much higher conversion rate than if you're selling digital products like software or courses.
If you're running an ecommerce site with low margins, high traffic from search engines (SEO) might be great because it means more sales at higher prices per order. On the other hand, if your margins are already tight and you're selling physical goods with low profit margins per sale, then low traffic from SEO might be better because it leads to fewer orders with lower prices per order.
If you are looking for a way to improve the performance of your website, you should consider hiring professionals. Although it is possible to do this on your own, it is often better to hire experts who have more experience in this field and can help you get the most out of your site.
Here are some reasons why you should hire professionals:
They combine the experience of Google Analytics and understand the reasons for the high bounce rate and work in the direction to solve it. A high bounce rate indicates that people are not finding what they need on your site and are leaving immediately. This can be due to poor navigation and organisation, confusing or unclear calls to action, broken links or navigation, or just plain old poor design.
We offer a range of services, including eCommerce web design, custom web application development, and more. Our team has a wide range of expertise in all aspects of web development, from front-end to back-end development. This allows us to develop websites that are not only beautiful but also very functional and easy to use.
We value our clients, so we always make sure we understand their needs and goals before starting any project. This way, we can create a website that will meet those needs and achieve those goals. We believe in offering high-quality Umbraco themes combined with our custom-built plugins that can be used for any type of website.
For more details relating to our services, get in touch with our experts today!