Web design tips to increase your website’s conversion rates

November 17, 2022

Web design tips to increase your website’s conversion rates

Website Design

If you’re a business owner, you know that your website is the first thing people see when they’re looking for your service or product. Your website is also the first impression that potential customers get of your company.

That means that your website is a critical part of your marketing strategy. If it doesn’t convert well, then it’s not doing its job.

Web design tips to increase your website conversion rates:

1. Keep it simple. Don't overwhelm visitors with too many options and information on one page (this includes images). It's better to have fewer pages with more information than a dozen pages containing only basic information.

2. Use relevant keywords in titles, descriptions and tags (i.e., meta descriptions). This will help search engines find and rank your site appropriately in search results. If a visitor searches for something specific and your page comes up in the search results, they're more likely to click through and visit your site.

3. Know Your Audience. Before you can figure out what type of design will work best for your site, you need to know and understand what your audience what they want from your business. This will help you decide what kind of information should be included on the site and where it needs to be placed for optimal viewing. It will also help when it comes to choosing colours and fonts, which can affect how people respond positively or negatively towards a site.

4. Make sure your CTA stands out from the rest of your page. The easiest way to do this is by using a contrasting colour for your CTA button. You should also avoid using images in your CTAs because they reduce clickthrough rates by 30%.

Use of Images:

  • You may think that having too many images on your website can slow down its loading speed, but it’s actually the opposite! By showing more product images on your website, you will encourage visitors to stay longer on your site and ultimately increase conversions.

  • Show more product/service images from multiple angles, including close-ups. People who visit an eCommerce site expect to see multiple images of different products they can purchase or services.

  • Add a zoom feature so that visitors can see details more clearly and easily. Zoom features are great because they allow users to get close and personal with products without having to download anything or install any software on their computer. 

  • Customers want to see what they’re buying from different angles before they make a purchase. Showing multiple images will give them a better sense of what they’re buying and help them decide which one is right for them.

  • Use pictures of real people engaging with your product or service, not just models posing with it. This helps establish trust in your brand and makes visitors feel like they’re getting something real.

  • Use high-quality images and videos — not stock photos or screenshots — whenever possible, as they tend to have more impact than generic ones do.

5. Social proof can be used in many different ways on your website:

  • Testimonials – Include customer testimonials on your landing page to show visitors what other customers have experienced with your business. If you have multiple pages on your site with testimonials, make sure they all link back to the original source so visitors can find additional information about each person who left their review.

  • Reviews – Display reviews from customers next to your product or service description so that visitors can see what others think about what you’re offering before making a purchase decision. You can also display reviews on individual product pages so that when someone is considering buying one of your products, they can see how others felt about it (and maybe even leave their own review too.

6. Use white space effectively. Don’t overload your pages with too much text; keep things simple and easy-to-understand by using bullet points, short paragraphs and images where possible.

What are the other elements (except design) that affect your website’s conversions?

The design is the face of your website, but other elements affect your website's conversions. In fact, other elements play a crucial role in determining whether or not visitors will convert into customers.

For example:

  • Broken links: One broken link can break all your content, and even if it doesn't have an immediate effect on sales, it can still damage your brand as a whole. In fact, broken links have been found to decrease conversion rates by up to 80%.

  • Mobile optimisation: According to Google, mobile searches overtook desktop searches in 2016 and are continuing to rise – meaning that optimising for mobile is more important than ever before.

  • Site speed: Slow sites are bad news for everyone involved – especially when it comes to conversions. 

“According to a study conducted by Akamai Technologies Inc., 40% of shoppers will abandon a site if its pages take longer than four seconds to load; however, if pages load in under two seconds (which most do), there's a 95% chance that those same shoppers will stay on the page and browse around for a while longer.”

What's a good conversion rate for a website?

Conversion rate is a specific metric that measures how many visitors to your website convert into customers. The most common way of calculating conversion rate is as a percentage of total visits.

For example, if you have 1,000 visitors and 100 of them buy something, your conversion rate is 10 percent. You can also calculate it as a ratio of people who complete an action divided by the total number of visitors or leads.

A good conversion rate depends on the type of business you're in and your goals for the site. If you're an ecommerce store that sells physical goods, you'll probably want a much higher conversion rate than if you're selling digital products like software or courses.

If you're running an ecommerce site with low margins, high traffic from search engines (SEO) might be great because it means more sales at higher prices per order. On the other hand, if your margins are already tight and you're selling physical goods with low profit margins per sale, then low traffic from SEO might be better because it leads to fewer orders with lower prices per order.

Why should you hire professionals to improve your website’s performance?

If you are looking for a way to improve the performance of your website, you should consider hiring professionals. Although it is possible to do this on your own, it is often better to hire experts who have more experience in this field and can help you get the most out of your site.

Here are some reasons why you should hire professionals:

  1. They know what they are doing. If you want your website to be successful, then you need to make sure that every aspect of it works properly and is optimised for search engines. Having a professional handle this type of work ensures that it will be done properly and that you will see results from it.

  2. They know how to make websites load faster.  The average user won't wait more than 3 seconds for a page to load, so anything above that is considered slow by most standards.  Professionals know how to optimise websites so they load quickly and efficiently on any device or platform. They also know how to build responsive designs that work across multiple devices and screen sizes.  When it comes to web design, there are many things that make up a fast website — from the programming code used to how images are compressed — which takes years of experience and expertise to master. 

  3. They understand what Google wants from websites. Google has been making changes to its algorithm over the years in an attempt to provide better search results for users around the world. In fact, it’s changed its algorithm multiple times since 2001! So if you want to rank well on Google today, then you need someone who understands what Google wants from websites — otherwise, you could end up wasting time and money. 

They combine the experience of Google Analytics and understand the reasons for the high bounce rate and work in the direction to solve it. A high bounce rate indicates that people are not finding what they need on your site and are leaving immediately. This can be due to poor navigation and organisation, confusing or unclear calls to action, broken links or navigation, or just plain old poor design.

Digiwhiz is your local Melbourne web design and development company to help you with higher conversions.

We offer a range of services, including eCommerce web design, custom web application development, and more. Our team has a wide range of expertise in all aspects of web development, from front-end to back-end development. This allows us to develop websites that are not only beautiful but also very functional and easy to use.

We value our clients, so we always make sure we understand their needs and goals before starting any project. This way, we can create a website that will meet those needs and achieve those goals. We believe in offering high-quality Umbraco themes combined with our custom-built plugins that can be used for any type of website.

For more details relating to our services, get in touch with our experts today!

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