North Coast Accounting

North Coast Accounting

Website: www.ncaaccountants.com.au

Website Revamp, Ongoing Google Adwords, Digital Marketing

 

The situation

Based in Wanneroo, WA, North Coast Accounting is a Chartered Accountant, Business and Tax Advisory firm that deliver efficient and proactive solutions, designed to take individuals and businesses forward.

The business owner had previously employed the services of another agency to develop and run a digital marketing campaign. The results were disappointing because the wrong strategy was used; a focus on SEO was not the right choice for this business model. The client was also unhappy with their website which was outdated and not engaging.

The Digiwhiz team took time to understand the business needs identified the following goals for North Coast Accounting:

  • Implement the most effective digital marketing strategy (Google Adwords) to attract their target clients
  • Generate increased enquiries and subsequent jobs
  • Improve their ROI (return on investment)
  • Increase online visibility
  • Optimise their existing website to increase user engagement and improve their online identity

Our proposed solutions

One challenge was that North Coast did not want to affect their existing revenue. Digiwhiz created and implemented a plan to first help the business grow, then direct excess revenue towards digital marketing.

Revamp Existing Website

Revamp existing website

Tailored Google Ads

Set-up tailored Google Ads

Monitor Campaign

Monitor campaign results

Improve Online Presence

Improve online presence

Increase Website Enquiries

Increase website enquiries

Increase In ROI

Double client’s ROI

The Results

North Coast Accounting saw a significant improvement in their reach, engagement and return on investment:

Bounce Rate & User Engagement

Bounce rate decreased 20%

Bounce Rate & User Engagement

User engagement increased 20%

ROI

Significant increase in ROI

Proven Increase In Enquiries

Proven increase in enquiries

Increased Focus On Growth

Increased focus on growth areas

SMSF Clients Targeted

New SMSF clients targeted

I used Digiwhiz services & was very happy with their best advice & different strategies i could use for our google marketing. Digiwhiz set up a google adword campaign for our business and was very happy with the outcome gaining few more clients this tax season. Definitely will use their services on ongoing basis. Keep up the good work Digiwhiz team and thank your Nidhi for helping us grow our business.

Neha Shah

North Coast Accounting

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