North Coast Accounting is a boutique firm of experienced Chartered Accountants located in the heart of Wanneroo, Perth. With 20+ years of experience & quick turnaround time, they take pride in providing our services exceeding clients expectations.
North Coast Accounting
Google Ads, Significant ROI improvement
The situation
Based in Wanneroo, WA, North Coast Accounting is a Chartered Accountant, Business and Tax Advisory firm that deliver efficient and proactive solutions, designed to take individuals and businesses forward.
The business owner had previously employed the services of another agency to develop and run a digital marketing campaign. The results were disappointing because the wrong strategy was used; a focus on SEO was not the right choice for this business model. The client was also unhappy with their website which was outdated and not engaging.
The Digiwhiz team took time to understand the business needs identified the following goals for North Coast Accounting:
- Implement the most effective digital marketing strategy (Google Adwords) to attract their target clients
- Generate increased enquiries and subsequent jobs
- Improve their ROI (return on investment)
- Increase online visibility
- Optimise their existing website to increase user engagement and improve their online identity
Our proposed solutions
One challenge was that North Coast did not want to affect their existing revenue. Digiwhiz created and implemented a plan to first help the business grow, then direct excess revenue towards digital marketing.
Revamp existing website
Set-up tailored Google Ads
Monitor campaign results
The Results
North Coast Accounting saw a significant improvement in their reach, engagement and return on investment:
20%
Bounce rate decreased 20%
20%
User engagement increased 20%
Significant increase in ROI
Proven increase in enquiries
Increased focus on growth areas
New SMSF clients targeted
What client said
