Since 2013, Digiwhiz has moved Australian websites to new platforms, domains and hosting without losing the Google rankings they have built. Every migration includes a pre-migration SEO audit, full redirect mapping, a staging site review and monitoring after go-live.
Our in-house developers and SEO team plan each migration together, so every URL decision is made with its ranking impact in mind. Digiwhiz, your digital growth partner, keeps your visibility safe while your platform changes.
A website migration moves your content, data and URLs to a new platform, domain or host while keeping everything Google already knows about your site. Done badly, URLs change without redirects, page titles are lost, indexing settings are left wrong and tracking stops recording, and traffic drops within weeks.
It is the right service for online stores outgrowing WooCommerce or Magento, organisations on Umbraco 13 or older, businesses moving to a CMS that suits their team, brands changing domain after a rebrand, and anyone moving to better hosting. Our developers and SEO team plan every step together, so rankings are protected from day one.
The right migration plan depends on where you are moving from and to. These are the moves we handle most often.
WooCommerce, Magento and custom stores moved to Shopify, with products, customers, orders and reviews carried across and every product and category URL redirected.
WordPress, Drupal, Sitecore, Kentico, Sitefinity and Expression Engine moved to Umbraco, plus Umbraco 7, 8, 10 and 13 sites upgraded or rebuilt on Umbraco 17.
Domain changes after a rebrand and moves to faster or more reliable hosting, planned around a zero-downtime cutover with Search Console updated throughout.
Product, customer and order data migrated with no loss
WordPress URLs mapped to Shopify URLs with a 301 redirect for every change
Title tags, descriptions and alt text migrated and reviewed
Klaviyo, Xero, Australia Post and other integrations reconnected
8 weeks of ranking monitoring after launch
Catalogue structure and product data carried across
Customer accounts and order history migrated
Every changed URL redirected page to page
Test orders run before go-live
WordPress content types mapped to Umbraco document types
Custom migration scripts for content, media and metadata
URL structure kept or remapped with full 301 redirects
Launched on Umbraco 17 Long-Term Support
Umbraco 13 to 17 upgrades before support ends on 14 December 2026
Umbraco 7 and 8 rebuilds on Umbraco 17
Package compatibility and custom code review first
Content moved from retired features to Block List or Block Grid
Moves from Drupal, Sitecore, Kentico, Sitefinity, Expression Engine and custom platforms
Full content audit before migration begins
Target platform chosen to suit your content, team and integrations
Post-migration monitoring and support included
Domain transfers with DNS cutover planning
Hosting moves validated on staging before the switch
SSL certificates set up on the new environment
Search Console updated through domain changes
Not every website problem needs a migration. Here is how the three options compare.
Migration | Redesign | Rebuild | |
|---|---|---|---|
What changes | Platform, domain or hosting | Look, layout and user experience | Platform and design together |
URLs usually change | Often | Sometimes | Usually |
Main SEO risk | Lost redirects and metadata | Lost content and structure | Both |
Best when | The platform is the problem | The design is the problem | Both are the problem |
Every migration follows the same documented process. Nothing changes until the audit and redirect map are complete, and nothing goes live until the staging site passes a full SEO check.
We record every URL
, ranking, backlink, page title and internal link on your current site before anything moves.
Every old URL
is matched to its new address in a shared document you can review. No URL changes without a confirmed redirect.
The new site
is built on a staging site hidden from Google, completely separate from your live site.
Pages, products, media
, metadata and customer data are moved and checked against the original.
Redirects, canonical tags, metadata
, schema, internal links, speed and mobile are all checked on staging before launch.
We launch in a low-traffic window
, switch redirects on at the same moment and keep the old platform available for two weeks as a fallback.
We track rankings
, crawl errors and traffic against your pre-migration baseline and fix anything that slips.
With 100+ Umbraco projects completed, Digiwhiz has already solved the challenges your project is likely to face.
New Umbraco 17 builds, Umbraco 13 upgrades and legacy Umbraco 7 and 8 rebuilds, all from one team.
We have a in-house team of .NET developers with experience and expertise you are looking for your project.
Our development and SEO teams plan URL structure, redirects and schema together, so upgrades do not cost you visibility.
Our health check tells you exactly what your upgrade involves before you commit, including when a simpler option will do.
Umbraco CMS is open source with no licence fee. Every Digiwhiz Umbraco project is quoted at a fixed price after a free health check, with hosting and optional Umbraco Cloud billed separately.
Real Promises, Real Results, Real Growth
Digiwhiz, your digital growth partner, is based in Moorabbin and manages website migrations for businesses across Australia. Every project has the same dedicated account manager and in-house team, with planning sessions in person in Melbourne or by video call.
